Readers and Viewers

Looking for ways to shore up their readership and broaden appeal to advertisers, many U.S. newspapers are adopting a new tactic: targeting narrower and younger audiences. Newspapers are launching youth-oriented publications designed to attract smaller advertisers that can't afford mainstream papers. They're building search engines to compete with Google Inc. and Yahoo Inc. on a local level. And...

New technologies and a booming economy will help double revenues in India's television industry by 2010, but regulatory barriers could impact growth in the world's third-largest cable TV market, Reuters has reported quoting a new study. The Hong Kong-based Media Partners Asia (MPA) has estimated in a just-released study that India is set to become Asia's leading cable market by 2010, the largest...

PARIS: When 20 Minutos scaled the heights to claim the prize as Spain's largest general-circulation newspaper, the free sheet gloated over the news with a giant front-page photo of King Kong with bared teeth. "We're No. 1. We're No. 1," said José Antonio Martínez Soler, laughing. He started the paper in his basement six years ago and has watched total readership grow to 2.3 million while rivals...

NEW YORK: More people are going to newspaper Web sites and in November the overall number of visitors to newspaper.coms hit an all-time high, according to numbers released by ratings firm Nielsen//NetRatings and the Newspaper Association of America (NAA). The report shows that more than 55 million people visited newspaper Web sites at least one time during the month of November, a 30% increase...

Has winter come for the newspaper industry? Although the question has not raised serious debate, and some newspapers are still expanding, many media insiders have joined counterparts in Western countries as they cry over declining readership. The following figures offer a current sketch of the newspaper industry: There were 1,926 newspapers in China as of July 2005, among which 49.7 per cent are...

NEW YORK About 156,000 people have signed up and paid a special online fee to read The New York Times' columnists since the paper launched its TimesSelect service four months ago, the paper reported Tuesday. Those readers are among a total of 390,000 who have signed up for the Web feature, which includes print subscribers who have free access to the online columns, but must register. "We've always...

HONG KONG--The Sun, a morning daily, suddenly slashed its newsstand copy price in half, to HK$3 (45 yen) in October. The company said the move was "to commemorate the paper's seventh anniversary." But that anniversary doesn't actually arrive until March this year. Why the price cut? Industry pundits say free tabloid newspapers that started appearing on the streets in recent years are to blame as...

If a publisher takes as a basic premise that the trends of past years will continue in 2006 ? that print advertising growth will be less than 5% -- the bears say it will actually drop 1.5% and fear that is too optimistic -- and that Internet advertising will grow from 20-30%, is there any way to continue the usual 20% plus margins? The answer may rest in how well newspapers are exploiting the...

LONDON (AdAge.com) -- The U.S. national newspapers -- The New York Times, The Wall Street Journal and USA Today -- are broadsheets, in keeping with a tradition that a broadsheet connotes seriousness, while a tabloid is sensational. That view was long held here in the U.K. as well, but this past year several "serious" newspapers here switched over to tabloid format and found their circulation...

China has become the world's largest producer of daily newspapers, accounting for 15 percent of the world's total daily production. A report reviewing China's newspaper industry in 2005 is the first time in which the Chinese government detailed the development of the country's newspaper industry. It shows there are currently 90 newspapers in 13 languages in print used by Chinese minorities, and...