Last week, the Mumbai-based Chitralekha group won "The Media Marketer of the Year" Award (for the year 2001) at the EMVIE Awards 2002. The award was for best media marketing across all media, and all over the country. Among the others nominated for the award were the television channel, MTV, and the newspaper group, Dainik Bhaskar. The award was based on the major media marketing innovations that...
Call it a contradiction, but the feeling that stays after watching the new 90-second television commercial for newspaper brand The Asian Age is a strange admixture of lingering despair and indomitable hope. Despair because there is a certain pain, a certain melancholy in the mood of the commercial a kind of visual déjà vu that percolates through the senses and settles unsettlingly on the mind. A...
On September 1, miNews, the news-by-mobile service of Mid-Day Multimedia on BPL Mobile phones, became pay. It is just the first step towards the new sources of revenue the company is looking at. One very lucrative source of revenue could be advertising, and according to industry sources, Mid-Day is already in talks with major companies for advertising on miNews. Mid-Day Multimedia has the first...
Four days back, Dainik Bhaskar, the Bhopal-based, 19-edition newspaper chain, relaunched its Bilaspur edition in Chhatisgarh. It replaced the old printing machinery, improved the production quality of the paper and added a four-page colour supplement on the city. But not before its survey team visited a claimed 20,000 households in Bilaspur city and converted over 9,000 of them to subscribe to the...
Thomson Corp. is essentially getting out of the newspaper business altogether. The New York Times Co. has put four of its dailies up for sale. Journal Register Co. is selling five. Early last year, Donrey Media spun off 10 of its papers to a partnership controlled by another company. Gannett Co. has sold off 11 dailies over the last three years, and Hollinger International sold 92 over the last...
