Readers and Viewers

NEW YORK (Reuters) - The U.S. newspaper industry is likely to face a "somber" second half of the year, with circulation and advertising revenue remaining under pressure, according to an analyst's report released on Friday. The report casts doubt on any hopes of a major recovery for an industry that has seen share prices fall by 15 percent in the last 12 months amid declining readership and a...

NEW YORK, June 8 (Reuters) - The boardroom battle at Tribune Co. over a share buyback plan underscores pressures facing the newspaper industry, including sinking share prices, declining readership and competition from the Internet. Some in the industry have responded by batting around ideas such as shutting down newspapers and focusing on online news and advertising. Others suggest cutting...

Newspaper circulations worldwide rose slightly in 2005 while newspaper advertising revenues showed the largest increase in four years, the World Association of Newspapers (WAN) announced Monday. WAN said global newspaper sales were up 0.56 per cent over the year, and had increased 6 per cent over the past five years. Much of the sales growth last year was again in Asia. When free dailies are added...

NEW YORK (AdAge.com) -- "Engagement" has begun to resemble a Holy Grail of magazine metrics -- neither fully understood nor precisely located, but the object of countless quests. A new study on engagement, one among many efforts to demystify the subject, delivers a blow to true believers. Performance findings The study suggests that ads in high-engagement magazines perform no better than ads in...

Beirut, Asharq Al-Awsat - With readership figures seemingly in terminal decline and in an attempt to stem the tide, Lebanese newspapers launched a nationwide campaign on Monday, to publicize the unique news features they offer. The campaign followed month long meetings between the editors of Lebanese print publications and will feature on both billboards and television adverts. Will it succeed...

The final edition of a newspaper that has provided sports fans with results for more than a century rolls off the presses for the last time on Saturday. The Sports Argus, is part of Birmingham Post and Mail Ltd, which is owned by Trinity Mirror. The Saturday pink paper's demise is being blamed on falling circulation. The Birmingham Mail will now publish the paper as part of its main paper on...

Daily circulation of American newspapers continued to slide during the six-month period that ended in March, dropping 2.5 percent from the same period a year ago, according to figures released yesterday by the Audit Bureau of Circulations. Sunday circulation fared even worse, dropping 3.1 percent. The figures are comparable to the declines of the previous six-month period, which were the steepest...

Even as the country's daily newspapers reported a continued slide in circulation Monday, more investors placed bets that the industry had touched bottom. In the six months ended March 31, daily circulation fell an average of 2.5% from a year earlier at 700 newspapers surveyed by the Audit Bureau of Circulations. That followed a 2.6% drop in the previous six months. But the stocks of major media...

NEW YORK (AdAge.com) -- Newspapers are battling on a number of fronts to increase ad pages and circulation, and are diligently working to come up with innovative ways to intrigue readers. But a recent promotion for Paramount's "Mission Impossible III" by the Los Angeles Times turned out to be a bit too intriguing. It seems certain newspaper buyers grew nervous when they noticed a red plastic box...

The rapid evolution of the Media is changing the everyday life of consumers the world over, with its significance more evidenced in fast-growing nations like India. According to the latest Decision-Makers Survey 5 (DMS 5) conducted by ACNielsen ORG-MARG, the Media in India is gathering pace rapidly and is gaining progressive importance among key decision-makers. With print media competing neck-to...