Readers and Viewers

In a bid to increase traffic and reap more online advertising revenues, WashingtonPost.com will allow articles to remain free on the site for 60 days before they go behind the subscribers-only wall. Previously, stories were only accessible for 14 days. The switch is an acknowledgement of the role of blogs, search and RSS, which have all worked to keep news stories in the public eye for longer...

Iceland, a country with just under 300,000 population has a battle royal going on between free newspapers. Frettabladid, which has been around four years, leads with 99,000 mostly home delivered copies daily, and Bladid, a free mail-delivered tabloid that started in May this year, distributes 80,000. That means enough free newspapers are available to satisfy about 64% of Iceland’s total population...

NEW YORK (AdAge.com) -- Continuing its efforts to convince ad buyers that newspapers are undervalued, the Newspaper Association of America has formed an executive advisory council composed of top media agency executives and high-power advertisers. As soon as the council was assembled, however, the riptides pulling at a newspaper industry with stagnant paid circulation again became clear. Where the...

After years as an afterthought, newspaper Web sites are taking on a bigger role in old media's fight against shrinking circulation and new competition for ad dollars. It is a shift born partly of necessity. Circulation among the top 20 newspapers dropped 2.6 percent from March to September this year – the largest sixth-month drop since 1991, according to the Audit Bureau of Circulations. That...

Innovation across our industry is gathering pace, ranging from Axel Springer’s extraordinary success in Poland and the new product models in Germany to the free, street extensions in London and, of course, the ever-growing list of free dailies. New product development is at last becoming a common feature of our industry. Of course, there have been many newspaper by-products - supplements, weekly...

The oblong table at The Times of India’s building in Mumbai had just enough seats to accommodate the INMA Board of Directors — mostly populated by members from North America, Europe, Latin America, and the South Pacific. The Board was in Mumbai for its semi-annual meeting, followed by INMA’s first-ever conference in Asia. It was, truly, a historic week on many fronts. The Board’s over-arching...

For all the really bad news about US newspaper circulation figures – down 1.2 million in the past six months – there was one piece of good news: the numbers show undeniably that newspaper web sites are the most frequently visited for news and information. So now the trick is to convince advertisers that when looking at newspaper circulation numbers they should also be including the newspaper’s web...

The New York Times' new online subscription-based product, TimesSelect has netted 135,000 new paid subscribers since its launch on September 19. The total number of subscribers, which includes home-delivery readers who do not have to pay, is 270,000 subscribers since its introduction less than two months ago, the New York Times Company reported on Wednesday. Though the company's move to put its...

The New York Times has recorded its best advertising performance in five years. The New York Times Company's flagship newspaper saw advertising revenues increasing by 9.4 per cent in October this year compared to the same period last year, the company reported on Wednesday. In October 2005 advertising revenues for the company's business units increased 4.8 per cent and total company revenues...

MADRID (AFP) - Newspapers have no future without online and digital services, media executives heard at a World Association of Newspapers meeting in Madrid. "We are getting the whole organisation ready for a digital future," said Simon Waldman, director of digital publishing at Guardian Newspapers, whose Guardian Unlimited site is by far the most popular British newspaper online site, ahead of The...