Advertising & PR

Increasing "the ranks of our military" is "one of the first steps we can take together" to "position America to meet every challenge that confronts us," said President Bush in last week's State of the Union address. "Tonight I ask the Congress to authorize an increase in the size of our active Army and Marine Corps by 92,000 in the next five years." The 92,000 figure was put forward by Defense...

Even-numbered years are often good to the advertising industry. Odd-numbered ones, rarely so. That maxim held up in 2006, when audience-drawing events like the World Cup soccer tournament, the Winter Olympics and the U.S. congressional elections combined to produce higher-than-expected global ad spending, even if some of the largest individual markets, including the United States, were sluggish...

For some of the nation's newspapers, Google's offer was too good to pass up. This fall, the search-engine company proposed to show how it could help newspapers sell print advertising to the hundreds of thousands of small merchants who buy Internet ads from Google. Advertisers would go online and bid on the excess ad inventory of daily newspapers, giving them a much-needed revenue boost. Now, two...

Despite tanking circulation numbers, newspapers across the country plan to raise advertising rates anywhere between 3 and 6 percent in early 2007. But this year, more than in years past, those increases will be met with strong resistance. Big national advertisers such as Macy's department store are looking for rate drops, not increases, in light of declining circulations. And this is especially so...

Nov. 30 (Bloomberg) -- Next year's outlook for the U.S. media and entertainment industry is negative for bond investors as advertisers divert an increasing part of their budgets online, according to Fitch Ratings. Newspaper publishers's sales will be hurt by a slowdown in national advertising and automotive classified ads, Fitch said in a report today. Recruitment and real estate ads, which lifted...

Growing at an annual rate of 15.6%, the media and entertainment industry will double its revenues from Rs 36,100 crore in 2005 to Rs 74,400 crore by 2010, according to a Crisil report. "The media and entertainment sector is expected to be one of the key beneficiaries of the increase in discretionary spending by the Indian consumer. All segments in the industry are projected to grow, but growth in...

NEW DELHI: Print is back in focus. Worldwide, marketers seem to be trimming their television dependence by focusing more on print, outdoor media and the internet. The trend is also taking root in India. Be it pricing, geographical flexibility or a better medium for fulfilling consumer education needs, advertisers in India are upping their print media spend faster than television, and sometimes...

A new phrase was coined in Germany recently, triggering a debate which reflects the rapidly changing nature of the country's newspaper landscape. Journalist Wolfram Schütte, who used to work for the daily Frankfurter Rundschau, dared denounce the "Tchiboisation of the Süddeutsche Zeitung." He compared the Munich-based daily newspaper, which now sells books, CDs and even wine on the advertising...

THE private-equity group Apax is planning a bid for PR Newswire (PRN), the highly profitable press-release distribution business that constitutes one of the biggest parts of United Business Media (UBM). The London-based private- equity house is thought to have spent recent weeks plotting an approach for the business, which could be worth £500m. UBM has consistently said there are no synergies...

Yahoo Inc. said Monday it is partnering with seven newspaper chains, including the joint venture partner in Wisconsin State Journal and Capital Times in Madison, to share advertising. Sunnyvale, Calif.-based Yahoo (NASDAQ: YHOO) said that advertisers who put job listings in any of the more than 150 newspapers involved in the deal will also be able to post them on Yahoo's HotJobs site. Terms were...