Advertising & PR

LONDON - A radical revamp of The Independent, less than a year after it went fully tabloid, is set to incur the wrath of media agencies over fears it will lead to hikes in advertising rates. The overhaul, to be unveiled on April 12, will involve a design change from six to seven columns and convert the title into a one-section, compact newspaper. Review content will be folded into the main news...

Before the management at Forbes.com decided last July to insert paid advertisements into the very text of stories, there were no meetings with the entire editorial staff to discuss the change, and not everyone even knew that the ad scheme, called IntelliTXT, was going to begin. "We were not forewarned," says one journalist, who asked to remain anonymous and claims to have learned of the ads from...

By incorporating several vehicles that can encompass print, online, broadcast and geo/demographic targeting, newspapers offer creative, viable solutions for their recruitment advertisers. In order to use these platforms to best effect, however, it is critical that both publishers and recruiters understand how consumers incorporate various media resources into their job search process. To explore...

Director General, DAVP, Swagat Ghosh denied that the Government body has been unfair to the small and medium newspapers in distributing social message advertisements. Ghosh, at an INS seminar on the small and medium newspapers, held on Monday, said that 67 per cent of DAVP ads went to small and medium newspapers last year, the rest going to the big dailies. "It’s just that the amount given to the...

By all accounts, Internet advertising is finally clicking on all cylinders with total sales in the second quarter reaching a record $2.37 billion, according to the Interactive Advertising Bureau. That financial quarter marks the seventh consecutive quarter for growth in online ads. But then we hear that pioneering sites and services such as MarketWatch, Slate and DoubleClick -- who are all reaping...

TRADITIONAL AD AGENCIES HAVE DISCOVERED that search engine marketing is beguilingly difficult. Not only is it more complicated than it seems, but it's surprisingly difficult to eek out a profit doing it. Companies offering keyword bidding tools have lulled some agencies into a false sense of confidence. "Our bidding tool will make search engine marketing effortless," they were told. What these...

Creative minds from ad agencies across the country are slated to battle it out for the ‘Concerned Communicator Award’ organized by Rajasthan Patrika. The annual award ceremony is held each year on the newspaper’s foundation day. What is the USP of the Award? Ajay Tumkalia, General Manager – Marketing, Rajasthan Patrika tells exchange4media, "The Award was instituted in ‘97 by K. C. Kulish, Founder...

Few aspects of journalism are as groundlessly romanticized. The apocryphal "wall" between newsrooms and advertising departments is often referred to without a hint of self-consciousness as the separation between church and state. Indeed, despite ample evidence to the contrary, it's an undeniable part of the journalism culture to view the newsroom as an oasis separate from the messy details of...