Advertising & PR

NEW YORK (Reuters) - A sharp drop in classified advertising sales brought on by free Internet listings and a cooling real estate market helped push U.S. newspaper publishers' financial results lower in the first quarter. Gannett Co. Inc., New York Times Co. and Journal Register Co. reported drops in revenue and profit on Thursday, while Tribune Co. and Media GeneralInc. both swung to losses from a...

READERS of a weekly newsmagazine will soon be getting a bonus issue, but they will miss it if they look in mailboxes or on newsstands. The magazine, The Week, will publish the extra issue online, rather than in its regular printed format. The special issue will feature articles on the environment — hence the decision to spare trees by publishing it just on the Internet (theweekmagazine.com)....

NEWSPAPERS' ONLINE CLASSIFIED AD NETWORKS are booming in the first quarter of 2007, and Cars.com is leading the way, with all-time highs of 9 million unique visitors and 15 million total visits in March--the latter representing 17% growth over the previous month. What's more, the visits weren't just casual browsing. A record number of visitors contacted car dealers during that period, with email...

Doha • An interesting survey conducted recently among journalists in the Middle East have shown their varying attitudes towards the daily press releases they are getting from public relations agencies in the region. The online poll, conducted jointly by Insight and MediaSource, canvassed the opinions of 139 journalists working for Arabic and English-language newspapers and magazines in the UAE...

The Newspaper Associaiton of America (NAA) has launched a trade campaign with the simultaneous publication of print and online ads that communicate to advertisers the value of the engaged audience delivered by today’s newspapers in all their forms. With the tagline, “Newspaper: The Multi-Medium,” the campaign communicates to media planners and buyers that the brand power, content and credibility...

NEW YORK (Reuters) - The U.S. newspaper industry is pressing hard to show advertisers that its products are worth every dollar despite bleak financial forecasts, with data released on Monday showing a rise in Web site visitors. The number of unique visitors per month to U.S. newspaper Web sites rose 15 percent to 57.3 million, or a third of all Internet users, in the second half of 2006, the...

For newspapers, February was the cruelest month. So far. Revenue from advertising was in striking decline last month, compared with February a year ago, and were generally weaker than analysts had expected. And while there was one piece of good news for the industry — ad spending on newspaper Web sites rose — many industry watchers were wondering whether the February declines were part of a short...

NEW YORK (AdAge.com) -- Maybe it's no surprise that Google's effort to help small and medium-size advertisers buy offline media such as newspaper space and radio spots appears to be working. What is surprising, however, is that the newspaper and radio folks aren't sounding the least bit spooked by it. In fact, Google may have finally built what years of complaining by media-buying agencies couldn...

Despite stiff online competition, the Internet is being increasingly seen by many as the saviour of newspapers’ classified advertising business. Advertisers will soon want more from an advertisement than the few lines of text that a Google spot can give. And, there is evidence that newspapers can be competitive players in the online classifieds game, says a new report by a leading newspaper...

Less than a year ago, Julia Hobsbawm's fledgling business Editorial Intelligence (EI) was attacked in the press for the audacity of its concept, which was to create a "bridge" between the two sparring worlds of public relations and journalism. Some journalists thought it compromised them to have a formal relationship with commercially driven people from the land of the dark arts. So they took an...