Advertising & PR

SAN FRANCISCO (Reuters) - Yahoo Inc.'s new online search advertising system has increased the number of people who click on links that pay the Web media company money, a research firm said on Monday. Data collected by Internet usage measuring firm comScore Networks showed that the number of Yahoo search users who clicked on ads -- known as the click-through rate -- rose 5 percent in the first week...

WASHINGTON -- Erick Erickson has been running the popular blog Redstate.com long enough to know what his readers' postings sound like: red-meat conservative rhetoric served up with a little dash of populist anger. So when postings from an unknown writer on the site showed up praising Senator John McCain -- one of the site's least-popular Republicans for his deviations from hard-core conservative...

When it comes to the fight for journalistic integrity, decisive battles are not often played out on the field of the celebrity interview. But recent events led a German pop culture and lifestyle magazine to take a stand on what has become a standard practice in the German press: allowing a subject to a chance to "authorize" -- and often revise -- an interview before it appears in print. 'Shocked...

IF the 20th century was known in marketing circles as the advertising century, the 21st may be the advertising measurement century. Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending. That is spurring most of the major media — along with many large research companies like Arbitron, Nielsen and Taylor Nelson Sofres...

Sometimes simply being in the trenches isn't enough to keep up with an industry, especially when one is battling for users and advertisers in the ever-morphing local media business. Newspaper publishers and local TV outlets know it. Now some are transferring their staffers out of the school of hard knocks and sending them back to the books. Ninety editorial and sales people from Lee Enterprises...

It seems all’s fair in the newspaper war over UK’s online audience. Newspapers are stretching advertising limits, and not everyone is liking it. The complainant said that the poster advertisement, which is part of a campaign to promote last week's launch of the new-look Times Online, was “irresponsible” and should not be shown where it can be seen by children. An ad for the new Times Online...

(MENAFN) A study by the Pan Arab Research Centre (Parc), advertising spending in the UAE surpassed the $1 billion mark for the first time to reach $1.06 billion, compared to $869 million in 2005, Khaleej Times reported. The study said that communication and public utilities accounted for the largest percentage of ad spend. According to the study, the UAE topped the GCC and near region for...

US Internet advertising revenues may have grown more than 30 per last year, but many corporate advertisers and advertising agencies are concerned that their online ad impressions may not be properly counted. Respondents indicated two areas where audited Web metrics are useful: 91 per cent said it's important to audit ad impressions and delivery, while 89 per cent felt it's important to verify...

NEW YORK (Reuters) - Nearly 90 percent of all U.S. companies polled in a new study will use part of their marketing budgets to advertise in new media like video games or virtual communities. The survey by the American Advertising Federation underscores the shift in advertising spending away from television, magazines and, particularly, newspapers, which have suffered badly from declining...

Increasing "the ranks of our military" is "one of the first steps we can take together" to "position America to meet every challenge that confronts us," said President Bush in last week's State of the Union address. "Tonight I ask the Congress to authorize an increase in the size of our active Army and Marine Corps by 92,000 in the next five years." The 92,000 figure was put forward by Defense...