Advertising & PR

IF YOU have been reading the business pages and seen reports about newspaper readership and newspaper circulation on the past two Fridays, you could be forgiven for wondering what is the difference between the two. And, if you read the report this week in The Australian Financial Review, about the problem of "mouse fraud" in measuring the popularity of internet sites, you could be forgiven for...

NEW YORK: The newspaper industry faces a $20 billion revenue gap over the next five years if advertising and circulation revenue continue its downward spiral, according to a new report from the Burlingame, Calif.-based research firm Outsell. The firm based its projection on the industry's reliance on paid circulation, which has been slipping at an alarming rate over the past several years. "The...

The Internet is rapidly changing the rules of advertising — but using naked people to sell clothes? A French clothier is testing the limits of the maxim that sex sells with online commercials that use hard-core pornography to hawk $100 T-shirts. The campaign by Shai clothing depicts French porn stars frolicking on a circular bed, clothed, at least initially, in the brand's latest styles. Shai's...

Readers of some of the most prominent US newspapers will soon be greeted with an unusual sight over their morning coffee: advertisements on the front page and on the front of other sections. In an industry where entrenched journalistic values and mounting commercial pressure have increasingly been on a collision course, the arrival of advertising on such hallowed editorial ground signals a...

NEW YORK: The Wall Street Journal plans to start printing an ad on its front page starting in September, parent company Dow Jones & Co. announced Tuesday. The advertisement will appear as either a "jewel box" in the lower right-hand corner or a banner running along the bottom of the page. Dow Jones did not disclose the size of the planned ads, which will leave less space for news, but not alter...

Nielsen Media Research is promising that its new commercial ratings system will go active by November, to the delight of many media buyers, and it stands to revolutionize television if buyers use it instead of program ratings to negotiate ad prices. But one noted researcher is already finding flaws with the Nielsen plan, saying the numbers will not measure commercial ratings but rather an average...

"Grassroots" or independent community newspapers yield good returns on advertising spending, a survey in South Africa has concluded. Advertisers, and particularly national advertisers, need to rethink entrenched perceptions of small newspapers and the communities they serve, as being in some way unreliable or unworthy of support. LOCAL FLAVOUR: Advertisers of the KZN Community Newspaper aserted...

The line separating editorial content and advertising in magazines may have been blurred even more with a film ad in the latest issue of Premiere, the movie magazine. Premiere's July/August 2006 issue includes a two-page, bright yellow ad for "Little Miss Sunshine," a new film from Fox Searchlight Pictures. The right-hand page contains the usual elements of a print ad for film (a cast list, some...

New York—Nearly six in 10 executives surveyed say an advertisement in a b-to-b magazine prompted them to purchase or recommend the purchase of a product or service, according to new research released Wednesday by American Business Media. ABM commissioned Harris Interactive to research how media “end-users” (readers, event attendees and online participants) use business media in their decision...

The New York Times plans to sell advertisements on the front of its Business Day section starting in two weeks, Bill Keller, the paper's executive editor, said yesterday. The ads are expected to sell at a premium rate because of the prominent showcase the front of the section affords. They will appear in a strip along the bottom of the page. The change comes as The Times, along with other...