Advertising & PR

A new report seeks to debunk the conventional wisdom that print, as an ad medium, is on the decline. The study, by Marketing Evolution, El Dorado Hills, Calif., and commissioned by the Magazine Publishers of America, looks at 19 marketers, including Ford, Johnson & Johnson, Motorola and Target, and measures the efficacy of their ad buys in magazines, on the Internet and TV from late 2004 through...

NEWSPAPER companies continued to show weakness yesterday, with The New York Times Company and the Tribune Company both reporting lackluster earnings, citing soft advertising sales as a major culprit. At the Times Company, the slowdown “is expected to continue through the end of the year,” said Janet L. Robinson, the company’s president and chief executive. The Times Company reported a 39 percent...

Tribune Company suffered from Hollywood’s dramatic pullback from newspaper advertising as it reported another quarter of weak results. Tribune said that advertising from the film studios had declined 17 per cent this year at the Los Angeles Times, its biggest title, including a 10 per cent drop in the third quarter from last time. “Part of the decline is due to smaller ads, and shorter theatre...

NEW YORK, Oct 10 (Reuters) - U.S. newspaper publishers are expected to report tepid quarterly results this month as a weak housing market, slower economy and the Internet weigh on advertising revenue. Gannett Co. Inc. (GCI.N: Quote, Profile, Research), the largest newspaper publisher in the U.S., will kick off the season this Wednesday with analysts expecting an 11.5 percent drop in profit to $262...

Gandhinagar, October 5: PROPRIETORS and editors of newspapers in the State are likely to protest against the new public advertisement policy that the government released last week. Certain provisions of the policy are aimed at controlling aspects of management that impinge on the overall freedom of the Press. With Modi Government having earlier run-ins, particularly with vernacular dailies, the...

In this astonishing confessional by an Oxford graduate who worked in the green zone of Baghdad, we see the perversity of the American version of a 'free press' in Iraq. Last spring, during my final semester at Oxford, a cousin wrote to tell me that she was planning to work for an American company in Iraq over the summer. She suggested I join her. The company was called Iraqex, and it claimed on...

Traditional US media companies are increasing their share of the fast-growing online advertising sector relative to internet rivals such as Google and Yahoo, according to a new study. In one of the first detailed reports of the relative positions of traditional media companies and their online competitors, Veronis Suhler Stevenson, the private equity group, has shown that, contrary to many people...

About 23 years ago, when I started an advertising agency, there were two initial, formidable hurdles to clear. The INS (then IENS) accreditation, and a DAVP accreditation. The Indian Newspaper Society accreditation seemed logical. After all, if publishers were going to give me 60 days credit and 15 per cent commission for any business I placed with them, they had to safeguard their interests. What...

MUMBAI - India's newspaper readership happily grew over the past year, according to the country's annual National Readership Survey (NRS) 2006. But it also found that magazine readership is down, television viewing is up and, controversially, Internet growth has slowed. The largest media exercise of its kind in the world, the study sample involved an unprecedented 284,373 house-to-house interviews...

NEW YORK -- Though more marketers plan to advertise on blogs and public forums next year, only a small amount of consumers consider those formats to be trustworthy, according to a new report from Jupiter Research. Only 21% of consumers trust product information within such social media when mulling a product purchase. Consumers are twice as likely to trust information on a corporate Web site or on...