Advertising & PR

While the MPA's board of directors meeting on Sunday--held in Puerto Rico on the eve of this week's American Magazine Conference--largely took care of housekeeping, including the matter of transferring MPA chairmanship duties to Jack Kliger, president/CEO of Hachette Filipacchi Media, the board was given a preview of the highly anticipated changes to the American Society of Magazine Editors'...

BIG OVER-THE-COUNTER DRUG BRAND ALEVE is known for its pain-relieving effects, but its negotiations for 2006 magazine advertising deals are proving to be a headache for some editors and publishers. In order to be considered for a piece of its multimillion advertising budget, the Bayer HealthCare brand is demanding that magazines guarantee to place Aleve in some "good news" - literally. "They have...

Members of the Association of Online Publishers (AOP) of UK have agreed to adopt a standard timeline by which they intend to impose penalties for the delivery of late advertising creative. Following announcement last month of their intention to push for voluntary guidelines for publishers as a result of increased frustration over the effects of late delivery, members of AOP including Associated...

Oct. 4 (Bloomberg) -- Spending on Internet advertising in the U.K. rose 62 percent to 490.8 million pounds ($861 million) in the first half and is now worth more than outdoor advertising, an industry group said. The Internet had 5.8 percent of the U.K. advertising market in the first six months of 2005, more than outdoor media's 5.1 percent, the Internet Advertising Bureau said in an e-mailed...

Just a few days ago, The New Yorker magazine released ''The Complete New Yorker," a $100, eight-DVD set that allows you to read, and print a copy of, every article that has ever appeared in the magazine. To get an idea of how the TCNY might work on your computer, a free demo is available at thenewyorkerstore.com. So I was wondering: What gives them the right to do this? It's not possible that...

INTERNET AD REVENUES FOR THE first half of this year surged to $5.8 billion--a 26 percent increase from the same period in 2004, according to a report released by the Interactive Advertising Bureau and PricewaterhouseCoopers Monday. Online ad revenue for this year's second quarter totaled just under $3 billion, also marking a 26 percent increase over the second quarter of last year, as well as an...

NEW YORK: Newspapers, it seems, have a knack for getting people what they want. According to a new study released by Newspaper Services of America and co-funded by the Newspaper Association of America, 60% of respondents said that newspapers deal with issues they care about. That beat out TV, radio, magazines, and the Internet. Newspapers also deliver the most comprehensive source of news, said 46...

LONDON – There has been a broadly positive reaction to The Guardian's redesign from media buyers, with predictions old readers would be won back, but this was qualified by concerns about its distribution and problems that its new size and folded format might bring. Buyers were immediately picking up on the problems that the new size might bring The Guardian because its new folded format could see...

NEW DELHI, August 24: Advertising expenditures for newspapers and their websites aggregated $12.2 billion for the second quarter of 2005, a 2.8 percent year-over-year increase, according to preliminary estimates from the Newspaper Association of America (NAA). Spending for print ads in newspapers totalled $11.7 billion, up 1.9 per cent versus the same period a year earlier, while ad spending...

NEW DELHI, August 24: Online revenues of newspapers in the US will skyrocket by an estimated 36 per cent to reach $1.4 billion this year. This rise in revenues is going to continue for the next few years by 23 per cent next year, 16 per cent in 2007, and 18 per cent in 2008. The predictions have been made by eMarketer in its report "Online Publishing: Focus on Newspapers." The predictions have...