Advertising & PR

ONLINE AD REVENUES AT NEWSPAPERS surged to $500.7 million in the second quarter--representing a jump of about 29 percent from the same period a year ago, according to preliminary estimates released Monday by the Newspaper Association of America. Overall, ad revenues at newspaper companies totaled $12.2 billion for the second quarter of this year--showing just 2.8 percent growth from last year....

LET me begin in classic contemporary style, with a disclaimer. This by no means purports to be a serious analysis of the public relations (PR) industry. Instead, it seeks to take a snapshot view of an industry that is coming of age. Actually, PR and its implications have been on top of my mind ever since the great deluge that submerged many parts of Mumbai. If the administration goofed up in...

Local advertising is the lifeblood of daily print newspapers, but in the online world they haven't been able to compete successfully with Google Inc. and Yahoo Inc. for pay-per-click local ads. That may change as Quigo Technologies Inc., which last fall began offering a private-label version of its pay-per-click AdSonar Exchange marketplace, adds to its customer list. The vendor last week said it...

As advertisers increasingly explore ways to seamlessly blend their products with editorial content, some are coming dangerously close to breaching the time-honored separation between Church and State. Consider Toyota’s Lexus brand, which currently is trying to convince publishers to buy into new approaches in the product-integration arena that blur the line between editorial and advertising...

Product placement has become the cause celebre on Madison Avenue, transforming the TV advertising marketplace. But a new report shows it is a much bigger deal that has influenced virtually all forms of media, even supposedly sacrosanct print outlets such as newspapers and magazines where paid placements are that fastest growing segment of the business. Although highly controversial, the total...

Mumbai, July 22: THE total size of the advertising industry has been underestimated, primarily because non-traditional advertising has been unrepresentative. This was the view expressed by Mr Ranjan Kapur, Country Manager, WPP India, the keynote speaker at the AAAI Diamond Jubilee Seminar, `Beyond the Horizon' at Mumbai. Considering advertising was all about having a 360-degree approach to...

MUMBAI: The print and the broadcast sector - A reality check was what The Hindu editor-in-chief N Ram and Star India CEO Peter Mukerjea voiced at session four of the 'Diamond Jubilee seminar' on the media and entertainment sector. "The world's best newspaper Financial Times is losing circulation & is trying to make up its losses through its internet edition," were the strong words stated by Ram...

The first thing they taught me in my undergraduate course, Public Relations Thought and Practice, was "don't lie," and it’s best to advise your clients never to lie either. Come to think of it, that's the first thing they taught me in my journalism classes, too. Unless things have changed over the past 30 years, I'd imagine they're both teaching the same thing today, no matter whether the course...

Experience of many years has taught me the distinction between public relations and journalism, and that to link them is dangerous. In the 1950s, I earned a bachelor's degree in journalism from Medill at Northwestern University, the finest in the nation, then wasted that training by spending most of the next 30 years as a public relations man. For years I did publicity and promotions for...

Media buying houses across the country are rubbing their hands in glee. The reason: They expect ad space rate in print media to come down in the future. They will now be able to offer their clients, the advertisers, lower rates for reaching out to a larger number of people across several print media options. The new print players have already begun negotiating on reduced ad rates. Nirvik Singh...