Advertising & PR

ONLINE READERS REMEMBER ADS BETTER when they appear in the middle of articles than in the beginning, but give more credibility to ads that appear at the start of an article--below the masthead and before the byline--according to a study by researchers from the University of Missouri-Columbia School of Journalism and University of Kansas School of Journalism and Mass Communication. For the study,...

TWO-THIRDS OF CONSUMER MAGAZINE WEB sites run ads from marketers that don't also advertise in the print editions, according to a recent study by magazine publishing group International Federation of the Periodical Press. The report, based on an April survey of 71 consumer magazine Web sites worldwide, found that 66 percent of such sites report that they have Web-only advertisers--up from 53...

Going by the latest NRS and IRS figures, Hindi dailies command a much higher position in terms of readership compared to English. So, why are ad revenues skewed in favour of English publications? While TAM data show that the gap is reducing, media planners attribute the gap to the target market, propensity to spend and brand requirement. The latest TAM data indicate that the gap between ad spends...

Publishers make decisions about what advertising to carry on a regular basis. This week one such decision passed briefly across my desk when I was given the good news that Guardian Unlimited had been added to the media schedule for Playboy's website and television channel. What did we think? We thought not. Without making any moral decisions at all about Playboy and its perfectly legitimate...

The 11-point promise describes customer-service expectations that newspaper advertising representatives, advertising directors and publishers vow to meet in dealing with advertising customers. We promise to meet your advertising needs in a spirit of cooperation and professional commitment that reflects the highest standards of a marketing partnership, that will help you build sales through your...

Nearly half of U.S. marketers plan to spend less this year on newspapers, magazines, direct mail and other traditional advertising channels, so they can spend more online, a study released Tuesday showed. The cause for the shift is the change in consumer behavior, according to Forrester Research Inc., which published the study, "U.S. Online Marketing Forecast: 2005 to 2010." An increasing number...

Losing ad revenue? Where are your advertisers going? More advertisers signing up? Why are they coming to you? Here's a brief view of current trends in advertising, trends which quite possibly will become permanent characteristics of the market. Large papers losing/local papers gaining: "It's not just that untargeted advertising looks old-fashioned. It's that there are increasingly viable, more...

Surrogate advertisements on liquor and tobacco products will no more be aired on the television as the I&B Ministry plans to check direct/indirect promotion of harmful substances. In plain words, advertisements on Bagpiper soda, Kingfisher mineral water, McDowell soda, Bacardi Blast CDs and other products from the liquor stables will not be allowed on TV. In a circular dated April 12, the Ministry...

At a time when mobile and wireless platforms are attracting advertisers, it’s the traditional print media that is holding its own. Thanks to extraordinary growth in certain categories. Consider this. Display retail shops, which were ranked as the 115th category in 2003 vis-a-vis ad spend in newspapers and magazines, jumped to 11th position in 2004. Vocational training institutes, which were 102nd...

At a time when mobile and wireless platforms are attracting advertisers, it’s the traditional print media that is holding its own. Thanks to extraordinary growth in certain categories. Consider this. Display retail shops, which were ranked as the 115th category in 2003 vis-a-vis ad spend in newspapers and magazines, jumped to 11th position in 2004. Vocational training institutes, which were 102nd...