Advertising & PR

October 27, 2005 -- Google, the company that dominates online advertising, would like to try its hand at buying and selling television ad time. Google, already dabbling in print ads, recently confirmed that it's "mulling" ways to extend its ad-brokering system to television spots as well. If Google succeeds, it would mark a major turning point for an industry that has rebuffed other attempts at...

"Myself and others felt violated by the first bill," said Doug Simon, the founder, president and CEO of D S Simon Productions, a major producer of the faux television news reports known as video news releases (VNRs). Simon was referring to the Truth in Broadcasting Act (S 967). In its original incarnation, this bill would have required a "conspicuous" disclosure to accompany any government...

India is among the four emerging markets that have been forecast to report booming growth in advertising spend, supplying 27 per cent of world ad growth this year. The buoyant ad marketing in emerging economies will raise global adspend forecast for 2005 to $406 billion, a rise of 5.2 per cent over 2004, leading global media agency Zenith Optimedia has said. DOWNPOUR: The buoyant ad marketing in...

ONLINE ADVERTISING REMAINS A SPOT market, but some media buyers are starting to purchase inventory with a longer lead time, according to a recently released study by Deutsche Bank and MediaPost. For the report--the fourth in an ongoing series of quarterly studies of media professionals by MediaPost and Deutsche Bank--87 media executives were questioned earlier this month about their clients'...

If there's one image to remember from early October's Association of National Advertisers conference, it features the bespectacled gentleman with an accountant's charisma who quietly posed simple queries. Thing is, the questions held enough tonnage to crush virtually all assumptions underpinning advertising and media. He might have been dismissible, were he not the chief executive of Google Inc....

APPARENTLY, the American Society of Magazine Editors has a considerably lower opinion of magazine readers (and, for that matter, magazine editors) than one might expect. The organization's latest guidelines, issued last week, are intended, in part, to dissuade magazines from printing advertising that could be confused with editorial content. It seems that too many Americans are dazzled by glossy...

DUBAI – "Media establishments should forge a common platform in order to be able to eliminate the ‘influence’ and ‘blackmail’ tactics adopted by advertising, marketing and public relations agencies. "This call was made during the Ramadan Majlis held by the Dubai Press Club on Thursday night, titled ‘Media Issues’. Abdullatif Al Sayegh, CEO of the Arab Media Group; Ali Al Hadithy, Managing Director...

Oct. 19, 2005 - Interactive, viral behavior is on the rise–especially among young people. That might sound like a public health warning, but it's just advertising jargon for the new media ads that consumers manipulate in some way and pass along to each other–like a virus. One of most enticing of this genre allows fans to insert themselves, Zelig-like, into a clip from the movie "Wedding Crashers"...

FAJARDO, Puerto Rico (AdAge.com) -- The much-anticipated, and some say long-overdue, revised guidelines from the American Society of Magazine Editors finally emerged today at the American Magazine Conference in Puerto Rico. The biggest difference between the old and the new, however, is their length; the new rules are summed up in a one-page pamphlet, where the old guidelines filled a five-page...

As marketers seek to tie magazine articles more closely to the advertisements that support them, the American Society of Magazine Editors is holding fast against such pressure. And the move could cause consternation among advertisers. The magazine-industry group, which monitors the separation of advertising and editorial in magazines, is expected to issue revised guidelines today at an industry...