Advertising & PR

NEW YORK (AdAge.com) -- Bloggers are surprisingly picky about the ads they will accept, according to panelists taking part in the Ad:Tech "Blogvertising Opportunities," session at the New York Hilton. Standing room only The topic of the mechanics and trends involved in blog advertising turned out to be one of the three-day conference's hottest, drawing an overflow, standing-room only crowd to the...

IN A DEAL THAT EXPANDS MSN's reach, the company said Wednesday it will syndicate its video player to affiliates of the Associated Press and sell rich media video ads to accompany AP videos. "[The Associated Press] are bringing to the table distribution, through their 3,500 affiliates, and bringing an unmatched news-gathering organization," said MSN's director of advertising and business strategy...

With prime-time TV ad clutter reaching an all-time high this year, advertisers and networks are holding talks to explore ways to improve TV's crowded ad schedule, which buyers say is partly to blame for declining viewership. Several ad agencies last week said they are in discussions with TV networks about exclusive sponsorship deals that will cut back the number of ads in a particular sponsored...

It's the big question on Madison Avenue: Is Google a friend or foe? Ad companies are increasingly jittery about signs that Google is contemplating expanding its online ad-placement business into traditional media. Such a move could threaten Madison Avenue's increasingly important media-buying operations. Media buyers help marketers figure out where to place their ads by analyzing the effectiveness...

LOS ANGELES – It's no wonder Google's profit shot up sevenfold this quarter: Prices are soaring for search ads – those simple text ads that appear next to Internet search results. Advertisers pay each time someone clicks on an ad. Search ads used to be available for a nickel or dime per click. Now they're costing more than $1, some even $40 or $50. Google and rival Internet giant Yahoo dominate...

IN many ways, Larry Page and Sergey Brin seem an unlikely pair to lead an advertising revolution. As Stanford graduate students sketching out the idea that became Google, the two software engineers sniffed in an academic paper that "advertising-funded search engines will inherently be biased toward the advertisers and away from the needs of consumers." They softened that line a bit by the time...

NEW YORK: Goldman Sachs issued a chilling note today on trends in the newspaper industry raising severe doubts about near-term ad and revenue growth. It said revenue performance for 2005 will be at its worst level since at least 2001-2002. "As investors think about the prospects for the newspaper sector (and the ad-based media sector broadly) in 2006," the note began, "we offer the following...

NEW YORK -(Dow Jones)- Internet search engines are riding a monster wave of online-advertising dollars. But last week it became clear one company - Google Inc. (GOOG) - is catching it more expertly than others. Blockbuster third-quarter financial results from Google showed the search leader is growing much faster than its top rivals Yahoo Inc. (YHOO). Google's revenue rose 96% to $1.6 billion...

LONDON - The debate about internet versus non-internet advertising will become obsolete over the next 10 years, Bill Gates said today. Speaking at the IAB Engage 2005 conference in London, the Microsoft chairman and chief software architect told delegates that traditional media such as television, newspapers and magazines would move to being delivered via the internet within the next decade...

SAN JOSE, Calif. - To survive in the age of blogs, iPods and Craigslist, newspapers must capitalize on their credibility and local strengths while figuring out how best to make money from their new media ventures, a panel of industry experts said Thursday. The task is hardly simple as newspapers struggle at the same time with declining print readership, dwindling revenue growth and smaller staffs...