Advertising & PR

AT FIRST GLANCE, A HELP-WANTED ad posted on online job boards last week for a New York-based media buyer looks like thousands of others placed by Madison Avenue each year: "Requirements. 3+ years experience in media buying for a large advertiser or agency. Strong negotiation and analytical skills. Proven track record of exceeding goals." What makes it remarkable is its sponsor - Google - and its...

An Internet standards body is hammering out new rules for tallying traffic numbers on Web sites and their content partners, in an initiative called the Nomenclature Project. Under changes proposed by the Interactive Advertising Bureau (IAB) and its members, publishers will have to work under more stringent rules about what can and can't be counted as part of their site. One prominent issue comes...

MANY MEDIA BUYERS AND PLANNERS rely on ad networks more heavily today than two years ago, according to a new study by ValueClick Media/FastClick. The report was based on an August survey of 300 media executives, conducted online by Insight Express using members of the MediaPost advisory panel. Forty-two percent of media buyers and planners who use ad networks said they spent more with such...

PARIS: The European Commission formally proposed broadcasting rules Tuesday that could impose new standards for online companies and shake up advertising standards by allowing product placements. The proposals, which many interest groups have criticized, are years away from approval, as they face major tests before the European Parliament and must also be approved by the European Union's 25...

The ad business has had a long-standing love affair with India. Since the mid-1990s, global ad agencies have been steadily buying up local shops, and today the four giant conglomerates that dominate world advertising also control 96% of India's ad market. So that should mean their buying spree is over, right? Wrong. Lately all four have been prowling the streets of Bombay and Delhi for ancillary...

THERE was plenty of hand- wringing by newspaper executives about the future of their industry yesterday at the UBS Global Media Conference in Midtown Manhattan. In the last year, newspapers have cut jobs, their circulation has fallen and readers have continued to drift to the Internet and other nontraditional media. But some of those executives saw promising news amid the gloom and doom. November...

Leading forecasters of advertising spending have turned cautious in their predictions for most media, except - not surprisingly - the Internet. In a series of presentations yesterday, at the opening sessions of the 33rd annual UBS Global Media Conference in Midtown Manhattan, several analysts trimmed or stood pat on their growth estimates for this year and next. Even some forecasters who were not...

Internet advertising revenues aggegated a record $3.1 billion for the third quarter of 2005, making this the highest quarter reported and the first time that quarterly revenues surpassed $3 billion. The 2005 third-quarter revenues represent a 33.9 per cent increase over 2004 third-quarter total of $2.3 billion and a 4.7per cent increase over the 2005 second-quarter total of $2.9 billion. Based on...

The world's media markets are becoming hotter, setting the stage for the Top 100 global marketers to crack the $100 billion level this year. The Top 100, an elite group of marketers that drive just over a quarter of the world's total media and that spend those dollars on three continents or more, notched $93.94 billion in worldwide media in 2004, according to Advertising Age's 19th annual Global...

AS CRAIGSLIST AND OTHER FREE classifieds have taken a chunk out of newspaper revenues, print papers have started competing by offering their own free online classifieds. Now, the upcoming merger between alternative chains New Times Media and Village Voice Media is expected to expand the availability of free classifieds. New Times plans to use its pending merger with Voice Media--each a leading...