Advertising & PR

FEELING depressed because you missed out on Google's stock bonanza? Not to worry. Just get on the company's shadow payroll. Hundreds of thousands of people have essentially done just that by starting blogs, forums or other informational sites and getting paid for posting ads on Google's behalf. And while the money they earn might not be enough for them to buy, say, a share of Google's stock, such...

Businesses that have long relied upon classified advertising in newspapers are starting to experiment with Craigslist, a free online bulletin board that is expanding its reach in Hawaii. Craigslist.org offers free classified advertising in all 50 states and 35 countries. More than 10 million people use the site each month to find practically anything -- cars, apartments, jobs, even sex. With 3...

Microsoft Corp may soon be able to tell whether an Internet search query comes from a man or a woman. The feature may help advertisers make search-related pitches more relevant to their intended audiences, said Jed Nahum, a Microsoft director of product management. Microsoft, the world's largest software company, is developing advertising technologies to bolster its MSN Internet unit and fight...

Ads from Internet search leader Google Inc. now appear in the Chicago Sun-Times newspaper, it was confirmed Monday, as the search giant continues to dip its toe into new advertising backwaters. Over the last few days, Google has been buying up space in the paper, and filling it with classified-style advertisements from Chicago-area businesses that also advertise on Google's Internet sites...

Are you looking for a way to generate revenue from your expensive website? Or, are you looking for an online sales force that will work for you on a performance basis? Do you want to attract buyers and retain them as customers? Are you looking for a way to generate revenue from your expensive website? Or, are you looking for an online sales force that will work for you on a performance basis? Do...

The year 2005 rocked! It was a year that witnessed the biggest growth in advertising spends in the last four years. AdEx India, a division of TAM Media Research, estimates the total advertising revenues across TV, print, radio, out of home (OOH), cinema and internet at Rs 13,200 crore. A whopping 14.1% growth over 2004. Of course, TV and print had their own story to tell. While TV grew by 11.4 %...

Dec. 28 (Bloomberg) -- The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media. The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report...

This is not another story about the newspaper industry's Internet-induced march to the tar pits. Then again, it's not a contrarian "everything's OK after all" article. That's because one of the most important trends of the digital age--the shift of classified advertising from newsprint to the Web--isn't a cut-and-dried failure or success story for the newspaper industry. Newspaper-owned Web sites-...

Google Online India told to pay service tax by Authority for Advance Rulings. The Authority for Advance Rulings has said that Google Online India Pvt Ltd, a wholly owned subsidiary of US-based Google International LLC, will have to pay service tax for selling advertisement space on its search site to Indian entities. This can set a precedent for search engines with offices in India falling in the...

LOS ANGELES (Hollywood Reporter) - 'Tis the season for adjusting online expectations and reviewing what has been hot on the Internet. JMP Securities on Tuesday raised its global advertising forecast for not only this year but for next year and beyond. The firm now expects the global online ad market to grow at a 25% clip annually for the next five years, up from a previous forecast in the low 20%...