Advertising & PR

PRAGUE, Feb 8 (CTK) - People are fed up with advertising on TV, and particularly on the privately-owned TV stations, a poll conducted by Factum Invenio has revealed. Eighty percent of the respondents said advertising is excessive on TV Nova, some 60 percent said the same about TV Prima, and 50 percent about public broadcaster Czech Television. On the other hand, respondents said there is still...

LONDON – Online search adspend increased significantly last year, but display advertising appears to have fallen year on year in the last quarter of 2005, according to a new report. The report from Thomson Intermedia and KPMG said that search-based ads, where advertisers pay to appear during a search for terms on sites such as Google, grew more strongly than online display ads. However, the report...

DUBAI – Advertising expenditure in the UAE has ranked highest, with the total spending estimated at Dh3.32billion among the AGCC region. According to Eng. Mohammed Al Noori, head of advertising at Dubai Municipality the Sign & Graphic Imaging alone has achieved 20 per cent growth which was aided by the construction boom coupled with strong growth in retail sector. Al Noori spoke to Khaleej Times...

ITV has had a terrible start to 2006, with media buyers estimating that advertising bookings on its flagship channel are down by as much as 14 per cent in the first quarter, The Times has learnt. The broadcaster is suffering from a loss of viewers, a weak market and a series of bruising negotiations with media buyers in which one leading group has withheld bookings. Buyers say that ITV1 has booked...

NEW DELHI, JAN 22: Indian advertising outsourcing business is facing a serious threat from countries like China, Philippines, Malaysia, Singapore, South Africa and Australia. According to a paper brought out by Assocham, these countries are all geared up to take away a major chunk of advertisement outsourcing business from India. In a paper titled ‘Outsourcing in Advertising: Is India the...

The cost of media across the globe is likely to rise above the rate of inflation during 2006, reports the Futures Worldwide review by the Initiative media network. Published annually since 2000, this year's survey points again to cinema as the most expensive medium, with costs rising by around 9.1%. This is followed by the internet. Its predicted 5.9% cost increase will be fuelled by the rapid...

NEW DELHI: A host of South East Asian countries along with Australia and South Africa are posing a threat to the outsourcing of Indian advertising, according to a recently concluded Assocham study. According to a paper on 'Outsourcing in advertising: is India the destination next?' brought out by the Associated Chambers of Commerce and Industry of India (Assocham) the size of the advertisement...

LONDON: Public relations experts call it the "big bang," and for years it has been a mainstay of corporate media and marketing strategies. Trot out the chief executive in front of the TV cameras and news reporters with an important new-product announcement. Start an advertising blitz. Then hope that the goods fly off the shelves. Plenty of companies still follow this approach. But there is one...

IF great oaks from little acorns grow, a company called the Seed Media Group is hoping that its efforts in a fledgling field, blogs, will yield a forest. Seed Media, which produces science publications in print and online, is seeking to broaden its audience - and its appeal to advertisers - by introducing on Monday a network of blogs, or Web journals, devoted to science and science-related...

I feel badly for Gather. What started out as good publicity in its hometown newspaper ended up in blue ruin as bloggers roundly pommelled the blog aggregation service for its poor business plan and awkward approach to the market. Is Gather just one more would-be Web 2.0 company that's been thrown under the blogosphere bus? Perhaps. Gather is a kind of blog aggregation service: It hosts your...