India gets its first publisher network company

Are you looking for a way to generate revenue from your expensive website? Or, are you looking for an online sales force that will work for you on a performance basis? Do you want to attract buyers and retain them as customers?

Are you looking for a way to generate revenue from your expensive website? Or, are you looking for an online sales force that will work for you on a performance basis? Do you want to attract buyers and retain them as customers?

Look no further, AffiliateCurry.com operates the first and largest, India specific Affiliate Marketing Network, which helps customers and media partners to manage, scale and generate sales and revenue from their online channels. "In a nutshell we provide Internet Content publishers (Affiliates) an opportunity to monetize their internet traffic. And provide Internet merchants (Advertisers) with a huge pool of publishers who can drive millions of customers to their websites" said Jayashankar Balaraman, Co-Founder & CEO, AffiliateCurry.com.

This is done by providing a customised technology platform and marketplace for India, which allows advertisers, merchants and media to interact and form mutually beneficial sales partnerships. "Our research team estimates domestic online sales to cross over Rs 20,000 crores by 2010. We expect to channel over 5 per cent of sales (Rs 1,000 crore) through our Network. Currently, with AffiliateCurry.com platform, our network of merchants and advertisers target and form partnerships with over 1,000 media partners across web, e-mail and mobile platforms. We hope to increase this to over 100,000 media partners soon" said Mr Jayshankar.

‘Pay per sale’ is the common form of Affiliate programme payment, wherein affiliates get a commission only if a sale is completed amongst the visitors they have forwarded with their affiliate link.

The growing importance of sales through the Internet has fuelled online B2C sales to over $250 billion worldwide. In India, online sales are estimated to be over 1,000 crores in 2005-06,(source IAMAI.in).

 
 
Date Posted: 3 January 2006 Last Modified: 3 January 2006