Advertising & PR

As corporate frauds go, it's bush-league. But "click fraud" could still prove to be a major challenge for Internet giants such as Google Inc., which make their money through search advertising. The concern that people fraudulently click on sites to drive up a competitor's ad costs or to boost their own ad revenue was one of the potential pitfalls cited in a recent published report. Google shares...

China's advertising expenditure in 2005 totalled 243.9 billion yuan (US$30.5 billion), 18 per cent more than in 2004, but the growth was the slowest in the past three years. According to a report released yesterday by Beijing-based CTR Market Research, spending on advertising grew 39 per cent in 2004 and 22 per cent in 2003. The slower growth in 2005 showed that advertisers are spending more...

Google and Yahoo continue to dominate the online advertising market which is slowly gnawing away at traditional media. But, surprise, both lag behind AOL and MSN when it comes to coverting ads into sales. Three studies conducted by as many Internet research organisations over the last one week have a lot more to tell. SEARCHBOT: A Chinese Internet user browses on the popular search engine Google...

NEW YORK: The print media, beset by intensifying competition for advertising dollars, are seeking to strike back. Trade organizations for the U.S. newspaper and magazine industry are planning elaborate and expensive campaigns that tackle a daunting task: persuading marketers and agencies to think better of print as an ad medium. The industry is contending with sluggish growth as it faces off...

China's online advertising market is in the high-speed growth. IResearch Inc released on Sunday its latest statistics, showing that 2005 online advertising market reached 3.13 billion yuan, an increase of 77.1 per cent last year compared with that of the previous year and 7.6 times that of 2001. The proportion of online ads in total ad market increased from 0.5 per cent in 2001 to 2.3 per cent...

Television is experiencing a renaissance, which is great news for viewers but a challenging gauntlet for advertisers as technology allows viewers to break free from the broadcaster's iron grip - the prime-time schedule where watching the programmes we love comes at the cost of being subjected to endless reruns of often mind-numbing adverts. With the recent release of Multichoice's Personal Video...

Outdoor advertising in India may finally be coming of age. Figures in outdoor advertising are still guesstimates and are worth about Rs 1500 crore. Of the three major parties involved in the industry, media owners, ad agencies and clients, the ad agencies are happy with their creative freedom in the changing scenario, the clients are awaiting a replication of the advanced markets of Europe and the...

MUMBAI, FEB 12: After setting up offices in Sri Lanka and Pakistan, Starcom MediaVest Group is planning foray into Nepal and Bangladesh while MindShare, part of the WPP Group is starting its independent operations in Colombo, Sri Lanka. MindShare’s operations in Colombo will be spearheaded by Sunil Manocha, who was earlier with Nimbus Communications. Meanwhile, Madison Communications is planning...

Expanding a test of its print advertising program, Google is now allowing advertisers to bid for space in 28 magazines, including high-profile publications such as Martha Stewart Living and Motor Trend. The move is part of a continuing effort to diversify its advertising business beyond the Internet, which now produces the bulk of its revenue. The company also recently required a company that will...

It appears that early predictions for online ad spending in 2005 have been confirmed, with some commentators estimating as far back as June that expenditure would top £1bn by the end of the year. The joint Thomson /KPMG report, although it doesn’t give actual figures for Internet spending, concludes that overall advertising spend in the UK was up 5.4%, with television contributing growth of 4%...