Readers and Viewers

Mid Day, arguably, has drawn first blood in Battleground Mumbai; Bennett, Coleman & Co’s latest launch Mumbai Mirror being the first to experience how hard it is to get reader attention. But industry experts assure us that the Old Lady of Boribunder needn't lose much sleep over the impending invasion by Hindustan Times and DNA. Here's why. Old habits die hard For the 16.64 lakh (IRS 2005) readers...

Ten minutes before the hour at the CNBC newsroom in Delhi, and the presenters are preparing themselves to go live. News readers with glossy, blow-dried hair trip across the marble floors in kitten heels; executives wearing expensive jeans pace the office, shouting instructions to rows of minions sitting on lurid purple chairs, silently monitoring developments on their screens. Away from the action...

Marathi daily Loksatta has decided its time it made some noise in the market to attract reader attention. The paper has initiated a marketing campaign around its initiative ‘Scratch to Win’ and Loksatta officials say that in the process it has increased circulation by 60,000 copies in less than a month. Capitalising on the period, the paper has also started another supplement, ‘Viva’ targeted at...

NEW DELHI: With more than 2.4 million copies sold every day, The Times of India has been certified by the Audit Bureau of Circulations as having become the world's largest selling English broadsheet newspaper – ahead of giants like USA Today and Wall Street Journal, Times London and The Guardian. How did TOI manage this feat? Traditionally, India has led world rankings for things we would rather...

NEW YORK, June 23 /PRNewswire/ -- Scarborough Research, the leading authority for newspaper readership information and consumer behavior, released an analysis of "Integrated Newspaper Audience," a new measurement that combines the audience of traditional printed newspapers with the audience of their websites. The analysis found that newspaper websites are contributing significant numbers of...

Bennett, Coleman & Co (BCCL) has offloaded its entire 8.55 per cent stake in Mid Day Multimedia. Mid Day informed the Bombay Stock Exchange of the sale, which happened on June 16, 2005. In March, BCCL had offloaded 13,88,313 shares of Mid Day in the open market. BCCL had picked up a 8.55 per cent stake for Rs 12 crore in October 2004 through its financial company Ban Hem Financial Investment...

Ananda Vikatan, the Tamil weekly, has added another dimension to the print war in the state. In copies of its issue dated June 26, 2005, a total of 16 pages have been dedicated to the specially created images, and the weekly handed out viewing glasses for readers to view the images, free with the magazine. Vikatan is in the process of inviting advertisers and agencies to feature in the publication...

In an attempt to entice more children to get into the habit of reading newspapers, leading Hindi daily Dainik Jagran will roll out the Junior Jagran, a weekly supplement, from 20 additional cities. Junior Jagran will be available in these cities along with the main edition starting today. The newspaper is targeting school students to report for the supplement along with the Jagran editorial team...

In the next few months, readers in Mumbai will be bombarded with a deluge of pages from new entrants – Hindustan Times and DNA. Both the papers promise to be thick issues with something for everybody. HT, according to market sources, will be a 40 page-issue with additional supplements on six days, while Sundays will see a 14-page magazine called HT Brunch. DNA intends going a step further with an...

The reach of the print media has increased by 12 per cent, from 179 million to 200 million readers, in the last three years. Dailies have driven the growth in print with their reach increasing from 23 per cent to 24 per cent among those who are of 15 years of age and above. But, magazine reach has declined from 13 per cent to 10 per cent over the last three years. This is the key finding of the...