Readers and Viewers

Mumbai: The print media is in a growth phase in India and other Asian countries while it is declining in some of the developed countries, N. Ram, Editor in Chief, The Hindu group of publications, said. Apart from improved purchasing power with people and aggressive entrepreneurship, the excitement caused by political developments has also helped to bring in more readers, Ram told delegates to the...

ONLINE REVENUE GROWTH TROUNCED PRINT in the second quarter of this year for both The New York Times Company and the Dow Jones Company, their earnings reports revealed Thursday. For the Times Company, online ad revenues were up 27 percent, while its new property About.com is estimated to have increased ad revenue by 39 percent. About showed an operating profit of $2.5 million on total second...

Two down, one more to go! This is the countdown for the number of new newspapers (compact and broadsheet) that the country’s commercial capital is expected to be hit with this year. With Mumbai Mirror having already made noise with its launch, Hindustan Times, too, has seen the day of light, and now DNA is the only one left to hit the city – well the wait will only be till the end of this month...

Readership is critical for any publication. Especially when media planners chart out ad revenues based on readership figures. In the case of niche publications, which survey serves their interest best? Is it National Readership Survey (NRS), Indian Readership Survey (IRS) or is it the Decision Makers’ Survey (DMS). Let’s take a closer look. The readership figures of four leading business...

PK Iyer, executive director, Deccan Chronicle Holdings claims that Deccan Chronicle has reached the circulation figure of 2 lakhs. "We have raised our print run to 2-lakh since yesterday. With this, we have almost achieved a 50 per cent market share in Chennai," he declares. The Hindu, the number one English daily of this region has a circulation of 2,67,000 in Chennai (as per ABC, July to...

MediaGuardian.co.uk will be led by a new editor from Monday as the site gears up for increased competition from rival title Press Gazette. Steve Busfield has been with the Guardian since 1997, most recently as executive editor of Guardian Business. He previously worked on regional newspapers and also reported for Press Gazette in 1993. "MediaGuardian is one of the world's leading sources of media...

After decades of stagnation, the print media business in Mumbai is getting a serious makeover. Along with monsoon downpours, a slew of Indian and foreign publications are showering down on India's financial capital and the country's richest media market, with English news daily behemoth Times of India facing a messy turf war that could make for a nice Bollywood potboiler. In the shakeup, long...

In addition to the warfare that is taking place between Bennett, Coleman and Company and Mid-Day Multimedia in the editorials of both the papers, Mid-Day has filed a complaint with Audit Bureau of Circulation (ABC) against the story that was carried in TOI on June 28, 2005, headlined ‘Small is big’. ABC officials are looking into the matter. The complaint letter, addressed to ABC secretariat...

MUMBAI: In less than a month, Mumbai Mirror, India's first, quality morning compact newspaper, has notched sales of over 1.5 lakh copies a day. This includes both booked subscription copies (delivered by vendors at homes), and steadily-rising newsstand sales. This makes it the No 1 compact in Mumbai (Mid-Day, a tabloid, has seen edition-sales drop to 1.24 lakh copies, from its earlier high of 1.4...

Reader’s Digest (RD), which has a 50-year heritage in India and is one of the best-read English magazines in the country, has strongly reconnected with its readers. The fruits of the quest, which began a few years ago, gave results when RD was recently adjudged the Best Marketer of the Year at Emvies 2005, sharing the award with Sony Entertainment Television (Indian Idol). Stating the reasons on...