Readers and Viewers

Everyone loves to see changes at the top. And when these are based on statistics that reveal enough to arouse interest, it makes for a good read. The National Readership Survey (NRS) 2005 results, the second tranche of which has just been released, makes for such a good read. Consider the newspaper segment. In NRS 2003, the most widely read daily Dainik Bhaskar was ahead of its next placed rival...

This graphic is for free use. To use it on a website, just save the image and use it on your site. To use it in a print publication, ask us for a high-res copy or a CDR file.

This graphic is for free use. To use it on a website, just save the image and use it on your site. To use it in a print publication, ask us for a high-res copy or a CDR file.

This graphic is for free use. To use it on a website, just save the image and use it on your site. To use it in a print publication, ask us for a high-res copy or a CDR file.

This graphic is for free use. To use it on a website, just save the image and use it on your site. To use it in a print publication, ask us for a high-res copy or a CDR file.

NEW DELHI, August 8: It is an interchange of readership fortunes at the top level. Dainik Jagran and Dainik Bhaskar have swapped positions as dailies with the highest readership. Dainik Jagran registered an impressive 42 per cent growth — from 1,49,82,000 to 2,12,44,000 — over the figures for NRS 2003 to emerge as the most read daily in the country (taking into account both urban and rural markets...

This article may only add hype to the exaggerated newspaper war in Mumbai. For hyped it has been by all means. There is a dash of the ironical here for it is, more often than not, the media which is accused, not always wrongly, of blowing up an event or a developing story out of proportion – be it for the sake of TAM ratings (in case of television channels) or NRS/IRS figures (in case of print...

The figures revealed by the National Readership Survey may have a gloomy picture to paint about the magazine scenario in the country. But that did not detract leading editors and publishers of magazines to believe that the future of magazines is brighter than ever before. The mood, to put in it simple words, said leading journalist and editor-in-chief of the Indian Today Group, Aroon Purie, is...

The launch date of the forthcoming English daily Daily News & Analysis (DNA) is near (July 30 to be precise) and the paper is maintaining the buzz, ensuring presence in the trade community as well. DNA is auctioning its cover page solus ad, in association with exchange4media.com. The paper will forward the proceeds of this to charity – "Our way of entering Mumbai," said Suresh Balakrishnan...

One of the strongest efforts from Bennett, Coleman & Company Ltd to popularise Mumbai Mirror was seen when the paper was given free with every copy of The Times of India. The efforts haven’t ceased there. BCCL has induced more interactivity in the paper in addition to the ‘Flash Your Mirror’ promotion campaign. Speaking of the changes that has been made on the Mumbai Mirror website, Bhaskar Das...