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Dainik Jagran upstages Dainik Bhaskar as number one daily

NEW DELHI, August 8: It is an interchange of readership fortunes at the top level. Dainik Jagran and Dainik Bhaskar have swapped positions as dailies with the highest readership. Dainik Jagran registered an impressive 42 per cent growth — from 1,49,82,000 to 2,12,44,000 — over the figures for NRS 2003 to emerge as the most read daily in the country (taking into account both urban and rural markets). The paper had registered a relatively less 18 per cent growth in NRS 2003 over NRS 2002. Dainik Bhaskar, on the other hand, grew by a modest 10.6 per cent — from 1,57,09,000 to 1,73,79,000.

Eenadu has jumped up one slot, and is now ranked number three with a readership of 1,13,50,000 — up from 94,58,000 — registering a growth of a little more than 20 per cent. Eenadu has shown a steady growth having been ranked number five in NRS 2002. At number four is Hindustan which has exhibited a faster rate of growth at least in term of rankings. From number nine in 2002, it climbed up to number seven in 2003. Its readership rose by one-third — from 78,99,000 to 1,05,57,000.

Close behind are Amar Ujala and Daily Thanthi occupying the fifth and sixth positions. Amar Ujala has grown from 86,40,000 to 1,04,69,000, while Daily Thanthi registered a decline in readership from 1,00,94,000 to 94,45,000. In NRS 2003, Amar Ujala was ranked sixth, while Daily Thanthi was third placed. There is not much of a gap between the next four — Lokmat with 88,20,000 (up from 78,67,000), Rajasthan Patrika with 86,51,000 (up from 73,53,000), the Times of India with 80,92,000 (up from 74,19,000), and Malayala Manorama with 79,85,000 (down from 87,98,000)

Among the top ten dailies, it has been Daily Thanthi (from fourth in 2002 to third in 2003 to sixth in 2005) and Malayala Manorama (from third in 2002 to fifth in 2003 to tenth in 2005) which have seen a drop in rankings. The new entrant in the top ten rankings is Rajasthan Patrika, which was eleventh in 2003. The only English language newspaper in the top ten is the Times of India. Malayala Manorama is the only one to show a consistent drop in readership figures since 2002.

If one were to look solely at the urban market, regional language newspapers dominate here too with the Times of India again being the lone English ranger. There has been a reversal of fortunes in this segment too with Dainik Jagran upstaging Danik Bhaskar as number one. The Times of India retains its number three spot, while Umar Ujala and Daily Thanthi follow close behind. Lokmat, Gujarat Samachar, Ananda Bazar Patrika, Hindustan and Eenadu complete the urban list — in that descending order.

The ones which have lost in rankings are Daily Thanthi (down from fourth), Ananda Bazar Patrika (down from sixth) and Eenadu (down from seventh). All three have shown a decline in their readership figures. Interestingly, there are no new entrants in the urban top ten — there has been just a change in the ranking orders. The ones missing in the urban rankings as compared to the composite rankings are Rajasthan Patrika and Malayala Manorama. The new ones here are Gujarat Samachar and Ananda Bazar Patrika.

Date posted: August 8, 2005 Last modified: May 23, 2018 Total views: 260