Readers and Viewers

NEW DELHI, August 26: Global newspaper advertising revenues have seen their largest increase in more than five years. Ad revenues increased by 5.3 per cent in 2004 compared to 2 per cent the previous year, according to World Press Trends 2005, was released by the World Association of Newspapers (WAN) recently. Although newspaper advertising revenues are increasing in many markets, newspapers'...

NEW DELHI, August 26: India is the second largest newspaper market in the world, not surprisingly, behind China. About 78.8 million copies of newspapers sold in India daily, compared to 93.5 million in China, according to World Press Trends 2005, was released by the World Association of Newspapers (WAN) recently. According to the report, after China and India the largest newspaper markets are in...

NEW DELHI, August 15: Global magazine ad revenues are expected to grow faster than that for newspapers and radio. Magazine ad revenues are expected to increase by 5.5 percent and reach $25.7 billion in 2009. This is a significantly brighter outlook than the advertising growth predicted for both newspapers (3.7 percent) and radio (4.3 percent). These predictions have been made in the...

The latest print campaign of the India Today Group, which has been running for over two weeks now, has certainly created murmurs. We are talking about the ad where India Today, based on NRS 2005 figures, claims to be ‘Ahead of the Times’. The catch, however, is that the layout of the ad is almost a replica of the front page of ‘The Times of India’ – fonts, masthead, et al. So much so that at first...

Advertisers pay to reach the readers and that’s how newspapers – by acting as a bridge between the two – make their moolah. But what about their online editions? After all, no newspaper worth its masthead is without an online sibling. That online editions have not been deluged with ads so far has to do with several reasons, but the silver lining is that things are looking brighter with media...

NEW DELHI, August 8: India Today (Hindi) has registered a whopping 80 per cent plus growth to overtake Saras Salil as the most read magazine (urban plus rural) in the country. The magazine grew from 59,00,000 in 2003 to 1,07,17,000 in 2005. The outranked magazine too grew — but much lesser in comparison — from 93,85,000 to 1,05,61,000 during the same period. India Today (English) is the only...

NEW DELHI, August 8: Those who had predicted the fading away of the print media will have to wait slightly longer. There has been an appreciable increase in the reach of the printed word with an increase of 21 million readers between 2002 and 2005. Over the last three years, the number of readers of dailies and magazines put together (among those aged 15 years and above) has expanded from 179...

NEW DELHI, August 8: Supplements have been around for some time; we know they are here to stay. So — it is time one looks at how supplements have been faring. Numbers: those are not particularly encouraging. The readership levels generally vary between 25 to 40 per cent of the readership of the main issue across different cities and publications. Surprise: The highest levels were recorded in...

NEW DELHI, August 8: Content and advertisements, both, are planned with readers and viewers in mind. It is about psychographics, and charting out psychographic profiles was also what NRS 2005 has done. The findings, though academic to a certain extent, make for interesting copy. This is not about what readers or viewers want; it is about the way they perceive things. On the face of it, many...

In what might be considered a major move that may trigger a change in the market dynamics of Tamil dailies in Chennai, the price of Dinakaran (controlled by Sun Network), a Tamil daily is likely to be slashed to Re 1 from Rs 3 in the coming weeks. All the newspapers distributors in the city have been informed that there is going to be a more than half price cut on the cover price of Dinakaran...