Readers and Viewers

2 July 2006

Tooting newspapers' own horns

Newspapers have long said that businesses must advertise to survive - but they've been reluctant to follow that advice. Until now. The new owners of The Inquirer and the Philadelphia Daily News, and their Web site, Philly.com, pledge to spend at least $5 million to advertise and promote their new property, for which they paid $515 million on Thursday. That kind of spending - about 1 percent of...

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2 July 2006

Readership declining, says Philippines newspaper dealers

THE Newspaper and Magazine Dealers Association of the Philippines (MDAP) says newspaper readership is declining steadily. Lawyer Raymund J.A. Mercado, MDAP president for Visayas, echoed the consensus of association members nationwide after attending the MDAP summit at the Development Academy of the Philippines on June 15 and 16. "The decline could be attributed to the onset of news on the net and...

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28 June 2006

Indian print media experiences FIFA Fever

For a country that loves cricket, the findings may come as a surprise. More newsprint was spent promoting the soccer World Cup this year, than on traditional favourite, cricket. Perhaps the hype explains why more and more non-soccer lovers are staying up late to watch the games. As per a survey, the FIFA 2006 coverage in the print media notched 185 ccms (column cms in thousands), a figure 3 times...

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24 June 2006

Newspapers are dying, but the news is thriving

That high-pitched squealing you hear in the background is the sound of the American newspaper shrinking. The Washington Post, the New York Times, the Boston Globe, the Los Angeles Times, the Chicago Tribune, Newsday, the Philadelphia Inquirer, and scores of smaller papers have downsized their staffs in recent months. About 70 newsroom staffers and 100 non-newsroom employees are exiting the Post...

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21 June 2006

PwC: Net to fuel industry

NEW YORK -- Led by surging growth in the online sector, global entertainment and media will expand into a $1.83 trillion industry in 2010, up from an estimated $1.33 trillion last year, making for a compound annual growth rate of 6.6%, according to an annual study from PricewaterhouseCoopers. Consumer/end-user spending gains will outpace advertising growth as PwC estimates compound annual...

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20 June 2006

US newspapers say Web to be key revenue driver

NEW YORK (Reuters) - U.S. newspaper publishers on Tuesday said growth at their Internet divisions would at last become a key contributor to revenue, helping to fill a profit shortfall at their traditional print operations. Many publishers began experimenting with the Internet in the 1990s when readers started moving online to get their news. Though those operations have grown quickly, they still...

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16 June 2006

Western media still in search of China audience

SHANGHAI/NEW YORK (Reuters) - Turning China's 1.3 billion pairs of eyes into the world's top viewing audience is proving tough work for the world's top media firms, who are finding that big numbers don't always translate to big money. News Corp.'s announcement last week that it would sell off a majority of its stake in a Chinese broadcaster marked the latest recent retrenchment by a major media...

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15 June 2006

Taking the paper out of newspapers

Over the course of the past year, first in Seoul and then in Moscow, the biggest players in the global newspaper industry have met to discuss ways of coping with a dire reality. Internet aggregators. Satellite TV. Bloggers. Free mass circulation dailies. These and a host of other new media products are the driving forces of what is clearly set to be the biggest transformation in the history of...

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13 June 2006

Big media: Adapt or die

NEW YORK (CNNMoney.com) - The media business is getting hit by massive technological change, and executives from top media companies said industry executives had better get used to it. "The challenge is pretty clear. It's the digital transition. We would like to say we look at it as an opportunity. Every single part of our business is going through extraordinary technological change," Peter...

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11 June 2006

Building a relationship with your readers

MOSCOW: India's Dainik Jagran newspaper has built its reputation on its relationship with its readers - all 19.1 million of them. This was revealed at the World Association of Newspapers (WAN) annual congress and World Editors Forum meeting, held in Moscow, Russia, last week. Sanja Gupta, editor & CEO, Dainik Jagran, India, said that as the newspaper with the world's largest readership, the Hindi...

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