Advertising & PR

SAN FRANCISCO -- By almost any measure, Craigslist is a phenomenal success. It is the seventh-most-popular Web site in the world, according to the people who measure these things. The free online-classifieds site has become the nightmare of newspaper executives everywhere it launches a list. While it does not release financial statements, no one doubts -- and its chief executive does not dispute -...

If you thought the US media's credibility has been on the decline, you would have had a good reason to believe that. But wait, here's more food for your thought – almost 50 per cent of senior marketing executives have reported paying for an editorial or broadcast placement – and almost half of those who haven't said they would. CONTENTIOUS: According to the PRWeek survey, 24 per cent of senior...

MOSCOW: The internet can be an excellent tool for tracking newspaper reader tastes, as well as developing additional revenue streams, said speakers at the World Association of Newspapers (WAN) annual congress and World Editors Forum meeting, held in Moscow, Russia, last week. Classified advertising which is migrating to the web also received a lifeline. Martha Stone, WAN manager: special projects...

ALL sorts of mythical qualities have been attributed to the World Cup, which has introduced a curious form of seasonality to some parts of business life. At the beginning of the year it was anticipated that the World Cup would herald a strong year for advertising, and hence consumer media companies. At one point Zenith was predicting healthy improvement in the ad market, but disturbingly, the...

NEW DELHI, JUNE 9: For the first time since Supreme Court banned outdoor advertising in Delhi, the growth in the national capital's Out of Home (OOH) advertising market is outstripping that of Mumbai, thanks to thanks to a significant impetus from Delhi Metro. Delhi's Rs 260-crore OOH market is growing at 18-22% per annum as against Mumbai's Rs 450-500 crore OOH market, which is growing at 10-12%...

Internet searches fail 30% of the time, people are spending more time searching for information online, and press releases have surpassed trade journals as the leading source of information for knowledge workers. This according to a new report from research firm Outsell. The report is based on surveys of 7,000 knowledge workers taken from 2004 to the present. "The real headliner in this is that...

NEW YORK (AP) -- Overall newspaper advertising revenues rose 1.8 percent in the first quarter of the year, an industry group reported Friday, with most of the growth coming from online ads. The Newspaper Association of America reported that newspapers took in $11.1 billion in advertising in the first three months of the year, with the largest gain coming from classified ads, which rose 4.7 percent...

A broad alliance between Yahoo Inc. and eBay Inc., unveiled Thursday, signals the growing fear of Google Inc. and the lengths to which onetime rivals will go to defend themselves against the fast-growing search engine juggernaut. The deal gives Yahoo and eBay extra ammunition -- namely, access to a vastly bigger audience -- that they hope will strengthen their positions in the highly competitive...

NEW YORK, May 25 (Reuters) - Help-wanted ads in U.S. newspapers and on the Internet fell in April, a private research group said on Thursday. The Conference Board said its gauge measuring help-wanted ad volume in the United States was 35 in April, down from 37 in March, which was revised down from a prior estimate of 38. The index was 39 in April 2005. New online job ads fell 6 percent in April...

EBay said today that Yahoo will sell advertising on its auction site and also will use eBay's Paypal service to handle payments. The deal comes as investors are increasingly concerned that eBay's highly profitable shopping service is being undercut as consumers increasingly use search engines to find Web sites selling products they are interested in. Moreover, there is a rise in free sites that...