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As advertisers increasingly explore ways to seamlessly blend their products with editorial content, some are coming dangerously close to breaching the time-honored separation between Church and State. Consider Toyota’s Lexus brand, which currently is trying to convince publishers to buy into new approaches in the product-integration arena that blur the line between editorial and advertising...

AS WITH SEVERAL OTHER MAJOR publishers, online revenue at The Washington Post Company outperformed print in the second quarter of this year, according to its earnings report released Friday. Last month, both The New York Times Company and the Dow Jones Company reported a disproportionately strong quarter for online revenue. Overall, net income at The Washington Post Company declined 7 percent over...

NEW DELHI, August 8: It is an interchange of readership fortunes at the top level. Dainik Jagran and Dainik Bhaskar have swapped positions as dailies with the highest readership. Dainik Jagran registered an impressive 42 per cent growth — from 1,49,82,000 to 2,12,44,000 — over the figures for NRS 2003 to emerge as the most read daily in the country (taking into account both urban and rural markets...

There being precious little enlightenment on the subject in Marxist literature, it is instructive to look to Westminster for guidance on parliamentary practice. More so, at a time the Lok Sabha Speaker says it is "grossly defamatory" to suggest his decisions are politically-influenced and CPI(M) MPs move privilege motions against those who dare argue otherwise. In October 2001, the British...

Earlier this week, Technorati, a Web site that indexes blogs, released its semiannual "State of the Blogosphere" report. It records a steady, and astonishing, growth. Nearly 80,000 new blogs are created every day, and there are some 14.2 million in existence already, 55 percent of which remain active. Some 900,000 new blog postings are added every day - a steady increase marked by extraordinary...

In April this year, ABC journalist and television presenter Kerry O’Brien was invited to give a public lecture on the challenges for journalism presented by marketing and "spin" - the worst aspect of the more general field known as public relations. "Marketing and spin [are] two elements that combined, represent one of the biggest challenges to good journalism today," said O’Brien. O’Brien, who is...

Action Aid International-India has been working on critical engagement with the media for many years now. Media campaigns have been carried out successfully on issues such as homelessness, dalit issues etc. To create a platform for critical engagement of the media, ActionAid offers 'Media for Change' fellowship programme. The fellowship is open to journalists working for national and regional...

This news comes as a big relief to the Indian language periodicals. Press Trust of India has now decided to offer exclusive services to periodicals at a much lower rate. A letter sent out from Business Development Manager, Samir Juneja, to Chairman, Small and Medium Newspapers–INS, Sunil Dang, said that the news agency was reducing the rates for the Bhasha and Photo services. "An Indian language...