Trained as a journalist, Dr Mario Garcia believes content is what determines the success of publications and websites; his work and teaching is based on his WED philosophy of combining writing, editing and design as basic principles for effective communication of ideas. Garcia has spent over 30 years in redesigning publications, and has collaborated with over 450 news organisations from such...
NEW DELHI, August 8: India Today (Hindi) has registered a whopping 80 per cent plus growth to overtake Saras Salil as the most read magazine (urban plus rural) in the country. The magazine grew from 59,00,000 in 2003 to 1,07,17,000 in 2005. The outranked magazine too grew — but much lesser in comparison — from 93,85,000 to 1,05,61,000 during the same period. India Today (English) is the only...
NEW DELHI, August 8: Those who had predicted the fading away of the print media will have to wait slightly longer. There has been an appreciable increase in the reach of the printed word with an increase of 21 million readers between 2002 and 2005. Over the last three years, the number of readers of dailies and magazines put together (among those aged 15 years and above) has expanded from 179...
NEW DELHI, August 8: Supplements have been around for some time; we know they are here to stay. So — it is time one looks at how supplements have been faring. Numbers: those are not particularly encouraging. The readership levels generally vary between 25 to 40 per cent of the readership of the main issue across different cities and publications. Surprise: The highest levels were recorded in...
NEW DELHI, August 8: Content and advertisements, both, are planned with readers and viewers in mind. It is about psychographics, and charting out psychographic profiles was also what NRS 2005 has done. The findings, though academic to a certain extent, make for interesting copy. This is not about what readers or viewers want; it is about the way they perceive things. On the face of it, many...
In what might be considered a major move that may trigger a change in the market dynamics of Tamil dailies in Chennai, the price of Dinakaran (controlled by Sun Network), a Tamil daily is likely to be slashed to Re 1 from Rs 3 in the coming weeks. All the newspapers distributors in the city have been informed that there is going to be a more than half price cut on the cover price of Dinakaran...
Everyone loves to see changes at the top. And when these are based on statistics that reveal enough to arouse interest, it makes for a good read. The National Readership Survey (NRS) 2005 results, the second tranche of which has just been released, makes for such a good read. Consider the newspaper segment. In NRS 2003, the most widely read daily Dainik Bhaskar was ahead of its next placed rival...
Dinamalar, the second largest circulated Tamil daily, now wakes up its readers with two papers’ for the price of one on Sundays. Two main sheets (with a masthead each) formatted in similar fashion and complementing each other, accompany the regular Sunday supplements. The soft launch happened over 10 weeks ago, and the publication made noise through a teaser campaign. The identity of the...
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This graphic is for free use. To use it on a website, just save the image and use it on your site. To use it in a print publication, ask us for a high-res copy or a CDR file.
