News

The most hyped launch in the Mumbai print market, the Daily News & Analysis (DNA), finally happened on Saturday, and industry experts have given their first impressions. Entering the market with an inaugural Rs 2 cover price, the 54-page daily stands out for its high number of supplements. Many industry experts point that the noise created so far may have proved to be a drawback as expectations...

NEW DELHI, August 1: A bare handful of magazines around the world can survive on cover price sales alone; it's the advertisements that make a magazine a viable proposition. Given this backdrop, the perspective of media users had to be taken seriously. The unanimous view that surfaced was that magazines present the most fragmented media option. Chinamani Rao, president, Universal McCann, dwelt at...

NEW DELHI, August 1: With the single largest selling magazine in the country being in a "vernacular" language, the contention that regional language publications are a step-child does not cut ice anymore. But perils are there, and this threat is posed not by linguistic biases, but by the burgeoning newspaper industry. The point was raised during the session "The changing business model as seen by...

NEW DELHI, August 1: It was a session that was going the archetypal corporate way. Attractive powerpoint presentations. An overabundance of graphs and charts. Natters about metrics and market segmentation, and what have you. Till, of course, the floor was thrown open. That was when two eminent journalists took centrestage and made the panelists react to something they were visibly uncomfortable...

NEW DELHI, August 1: Magazines in India are just too cheap for comfort when it comes to comparing prices internationally. This is one of the malaises plaguing the magazine industry in India, according to Aroon Purie, chief executive officer (CEO) and editor-in-chief, India Today Group. The ridiculous pricing strategies of magazines was actually harming the industry, Purie held. It is high time...

NEW DELHI, August 1: The Union minister for information and broadcasting, S Jaipal Reddy, will take a fresh look at the recently issued guidelines for foreign direct investment (FDI) in the print media. This would be done keeping in mind the prospects of India-centric advertising in facsimile editions so as to bring about a harmony in the advertising scenario. Reddy said this during the course of...

The figures revealed by the National Readership Survey may have a gloomy picture to paint about the magazine scenario in the country. But that did not detract leading editors and publishers of magazines to believe that the future of magazines is brighter than ever before. The mood, to put in it simple words, said leading journalist and editor-in-chief of the Indian Today Group, Aroon Purie, is...

Changing mindsets are giving way to alternative career options. Gone are the days when all one could choose from was medicine, engineering or law. Mass communications and journalism, more so, over the last few years have turned out to be a viable career option. A number of reasons have been driving students to take up journalism. But, what are these? Radhika Khanna, head of the department of...

NEW DELHI, August 1: Statistics, doesn't matter if they conceal a lot too, come across as a veritable tool to blow prevalent notions to smithereens. So, the myth that the Net has spread itself out all over the country, and the claims that the Net is going to be the instrument for change far and wide appear a tad hollow if one were to look even cursorily at the findings of one of the largest...

Finally it is here. After almost every sector has witnessed a boom, it is finally boom time for the print media as well. With Mumbai at the receiving end of three brand new newspapers and a general upbteat mood in the industry, it’s raining jobs for media professionals. The joke doing rounds in media circles is that newspaper offices may soon put up a sign on their doors ? ?Trespassers will be...