Readers and Viewers

MUMBAI: Hold your horses, everyone. The NRS (National Readership Survey) and IRS (Indian Readership Survey) are not coming together as a single survey or currency. Not for a long while, anyway-the hurdles are too many, so we can expect some more heated face-offs in the meanwhile as to who provides the most authentic readership data. But should the two ultimately unite, most of the ad, media and...

The National Readership Study (NRS) and the Indian Readership Survey (IRS), the two primary readership surveys in the country, may make way for a common survey. Executives of the National Readership Studies Council (NRSC) told Business Standard that Media Research Users Council (MRUC), which commissioned the IRS, had submitted an application to become a part of the joint industry body that governs...

NEW YORK: A new Gallup poll released today reveals a halt in the steady decline of Americans who rely on newspapers for most of their news gathering, with local TV news still holding at #1. Despite all of the publicity about people fleeing to the Web for their daily news diet, the Gallup survey found that twice as many still rely on newspapers: 44% daily vs. 22% daily for Internet use. "The rapid...

The 2006 PReSS Survey conducted by Monroe Mendelsohn Research released last week showed readers find National Geographic and its Web site to be No. 1. The print publication of the magazine out-ranked the other 135 publications survey in terms of best overall quality, informative, differs from other magazines of the same type, and quality photos/illustrations. Its Web site beat out 40 other...

AUSTRALIA'S largest newspaper publisher, News Ltd, has called for a revamp of the way newspaper readership is measured after a survey showed big falls for some of its leading mastheads. The call coincides with a new way to measure circulation, which reveals publishers discount up to 9 per cent of their papers to boost circulation. In the separate Roy Morgan readership survey, Fairfax Media, which...

It's that time of the year again. The National Readership Survey Council (NRSC) released its annual National Readership Survey (NRS) about a month ago. And in what has become a recurring theme, affected parties cried foul. But there's a crucial difference this time around. Admitting that it had bungled up on some of the figures in NRS 2006, the NRSC has sent out to its subscribers a new CD with...

Oct. 30 (Bloomberg) -- U.S. daily newspapers are losing readers at an accelerating rate, led by big-city publications such as the Miami Herald and Los Angeles Times. Circulation at 770 daily newspapers declined 2.8 percent in the six months ended Sept. 30, the Newspaper Association of America said today in a statement, citing data from the Audit Bureau of Circulations. In the year-ago period...

(October 15, 2006) -- Prudential equity research analyst Steven Barlow released his fourth comprehensive study on circulation in mid-September. The report mainly charted the progress in cutting other-paid circulation — a category that has been under intense scrutiny thanks to a renewed focus on so-called "quality circ." But Barlow and his team also weighed in on the subject of readership, a metric...

The second round of the Indian Readership Survey (IRS) by Hansa Research and the Market Research Users Council (MRUC) shows that while there has been an increase in overall media consumption, the frequency and the time spent on such consumption has declined over the last few years. All categories expect the internet have registered a decline in the average consumption time. While the readership of...

The Big Three U.S. auto manufacturers. Downtown department stores. Video rental stores. Minicomputer manufacturers. All fell, or are falling, in the face of competitors who used disruptive innovations to change the game. Is there reason to believe that old-school newspaper companies can survive? After spending a year studying the problem in the course of the “Newspaper Next” project that Innosight...