Readers and Viewers

13 March 2007

US Audit Bureau announces new 'online audience' option

NEW YORK: During its most recent board meeting last week, directors at the Audit Bureau of Circulations proposed ways to integrate online audience estimates in its semi-annual reports. For newspapers, the board provided preliminary approval to work with the Newspaper Association of America and Scarborough Research to fold their data into reports. The intent is for ABC to allow newspaper publishers...

More
13 March 2007

Spanish newspapers are facing digital age

Industry members and analysts say promotions have softened the decline in Spanish newspaper circulation, which dropped 2 per cent in 2005 and is estimated to have fallen by the same amount last year. Spain is the only market in Europe, other than Ireland, where newspaper sales rose between 1996 and 2005, in Spain's case by 1.3 per cent. Spanish newspapers carry promotions ranging from coupons for...

More
11 March 2007

The readers are out there - even if they don't buy a paper

How many people are buying copies of the newspaper you are now reading? This may not much matter much to you, but it bothers the people who produce them - a concern that is growing daily. It is not hard to see why. Newspaper revenues come from two sources - sales and advertising - with the latter directly influenced by the scale of the distribution and the demographics of those who buy the paper...

More
8 March 2007

Premiere scalped by the Net, decides to live only on the Net

Magazine publisher Hachette Filipacchi is shutting down the US edition of its well-known and respected film magazine Premiere. The company, which also publishes Car and Driver, Elle and other magazines, said Monday that the April edition of Premiere, which is on newsstands until April 16, will be the last for the US edition. The international edition will continue to appear in the Czech Republic...

More
8 March 2007

Big Profits in Small Packages

If there's any good news about the businesses of newspapering these days, it can be found at the industry's littlest papers, which are doing well even as their bigger brothers founder. The average daily circulation of all U.S. newspapers has declined since 1987. The smallest papers, however -- community weeklies and dailies with circulation of less than 50,000 -- have been a bright spot in a...

More
2 March 2007

Two-third of Indian online newspaper readers are from small towns

The Internet is spreading across the country, and newspaper websites too seem to be making hay off it. The Web editions of Indian newspapers are now read even in smaller towns, and not just in the metros of the country. A recent study has found that their readership has also spread out to as many as 62 countries, in addition to India. Columnists are read by 42 per cent of the English newspaper...

More
1 March 2007

UK: Regional newspapers on the slide

The growth and immediacy of online media together with the availability of free papers has impacted heavily on the UK regional newspaper market according to new figures. Half-yearly circulation figures from the Audit Bureau of Circulations show only English regional daily newspapers did not lose readers year-on-year. The Oxford Mail gained 1.5 per cent to 25,373, while the Scunthorpe Telegraph...

More
23 February 2007

Study deflates hype: 67% never visit local newspaper's website

Just when newspapers are talking local, here’s a research study which should make newspapers think again – 67 per cent of the respondents of the study never visited their local daily newspaper’s website in 2006. The number is down from 70 per cent in 2003, but up 3 percentage points from 2005. The authors, however, cautioned newspapers about interpreting users’ behaviour on these sites – “some of...

More
18 February 2007

The Rise and Fall of a Great Mexican Newspaper

On a mid-November day in 2006, a cleaning lady found the bloodied, lifeless corpse of journalist José Manuel Nava in his Mexico City flat located on Warsaw Street in the Juarez district of the capital. He died, according to police reports, from a savage knife attack by an unknown assailant. This occurred a week after he published a book very critical of the outgoing president, Vicente Fox, and...

More
12 February 2007

Newsstand Remains a Challenge for Some Publishers in the Second Half of 2006

Despite an almost 6 percent decline in sales, Cosmopolitan closed out the second quarter of 2006 as the biggest newsstand seller moving just over 1.9 million copies issue, down from almost 2.1 million copies in the second half of 2005, according to the latest FAS-FAX analysis released Monday by the Audit Bureau of Circulations. Celebrity weekly, People came in second with almost 1.6 million copies...

More