Readers and Viewers

April 30 (Bloomberg) -- U.S. newspaper circulation fell 2.1 percent in the six months through March as the Los Angeles Times and Washington Post lost readers, the Newspaper Association of America said. Circulation at 745 daily newspapers was 45 million, down from 45.9 million in the same period a year earlier, the association said today in a statement, citing data from the Audit Bureau of...

There are an awful lot of women's magazines out there. Sometimes it seems like there can't be another inch of space left on newsagents' shelves for the weight of publications full of tales of mums who ran off with their daughters' boyfriends, sex-op secrets of the stars and miracle one-day diets - yet new ones keep on coming. Forty-seven per cent of the total magazine market in the UK is taken up...

The newspaper is not an endangered species, but sometimes it seems that way. The industry's overall profit margins are still in double digits. Newspapers have loyal readers and deep ties to communities, and their Web sites are getting more viewers every year. But many key segments of the business are spiraling down, with little relief in sight. Circulation declines are so bad that a newspaper with...

When Time Inc. killed off Teen People last July but decided to continue publishing it online, the move made sense to some observers, given teen media usage habits. Nearly a year later, though, the site’s audience size has dwindled to 218,000 uniques, according to comScore Media Metrics, and by the end of this month, TeenPeople.com will be absorbed by People.com. Other magazines, however, continue...

April 16 (Bloomberg) -- Readers were the first to abandon U.S. newspapers. Then advertisers and investors. Now analysts are joining the exodus. Merrill Lynch & Co. analyst Lauren Rich Fine left this month after 19 years covering the newspaper industry. Last month, Thomas Weisel Partners analyst Christa Sober Quarles dropped coverage of newspaper stocks. John Morton has stopped writing his industry...

Carlos Sanchez and his newsroom at the Waco (Texas) Tribune-Herald faced an interesting challenge: how to sell the paper in three seconds or less. That was how Publisher Dan Savage's call to push single-copy sales evolved, said Sanchez, editor of the 39,000-circulation daily. Savage originally challenged the staff to pretend a row of newsboxes stood across the street from the newspaper office. How...

Final print copies of InfoWorld, a 29-year-old weekly computer magazine, were shipped to subscribers last week. Death was attributed to plummeting print revenues and declining readership. "There's no guarantee anymore that when InfoWorld landed on a desk, it would be read," explained Bob Ostrow, InfoWorld's chief executive. At the same time, the magazine's online version is thriving. Killing off...

Newspaper readership in Canada remained stable in 2006, with more than half of all Canadians picking up a daily newspaper every day, an industry study says. There were 11, 831,600 readers in the top 17 markets last year, a slight increase compared to 11,756,300 in 2005, according to figures released yesterday by industry group Newspaper Audience Databank Inc. While free daily newspapers and online...

Now, here’s the bad news — the Indian print media too has begun seeing a decline in readership as has been happening in many Western countries. Most of the top-rung newspapers and magazines have lost out on readers, according to the Indian Readership Survey (IRS) 2007 Round 1. 'Dainik Jagran' continues to be number one among all publications in the country despite a 6 per cent drop in readership...

India's printing presses have never been busier. Industry analysts estimate total daily newspaper circulation has hit 80 million copies, divided among almost 2,000 different papers. The country's newspaper registrar lists more than 62,000 publications, including weeklies, monthlies and corporate newspapers. Subir Ghosh, editor of the web site Newswatch India, says the market has tremendous room...