2005-2014

20 July 2005

24/7: Behavioral Targeting Yields Inconsistent Results

SERVING ADS TO CONSUMERS BASED on the Web sites they visit sometimes increases click-through rates, but nevertheless "will not always be the best choice" for marketers, according to a new behavioral targeting study by online advertising company 24/7 Real Media. The study, the second in a quarterly series by 24/7 Real Media, found that marketers achieve varying results with content-based behavioral...

More
20 July 2005

Intelliseek To Track Information Flow In Blogosphere

BUZZ MEASUREMENT AND TRACKING FIRM Intelliseek is expected to announce today several upgrades for its free BlogPulse tool that, taken together, will allow users to evaluate how much clout particular bloggers have. The new features include the capability to determine which sources bloggers link from most, which other sites they most influence, and common keywords recently used by bloggers...

More
19 July 2005

CFJ offers fellowships for working journalists

Fellowship grants will be awarded by the Konrad Adenauer Center for Journalism at the Ateneo de Manila University (CFJ) to working journalists interested in pursuing the Master's degree in Journalism in the second semester of the current school year, which begins in November. The CFJ fellowships for the master's degree support the graduate studies of outstanding seasoned journalists as well as...

More
17 July 2005

An Editor Defends P.R. Work

The first thing they taught me in my undergraduate course, Public Relations Thought and Practice, was "don't lie," and it’s best to advise your clients never to lie either. Come to think of it, that's the first thing they taught me in my journalism classes, too. Unless things have changed over the past 30 years, I'd imagine they're both teaching the same thing today, no matter whether the course...

More
16 July 2005

Reuters spotlights crisis news

A new channel on the Reuters.co.uk news site has been launched to cover international relief efforts and humanitarian crises. The World Crises section includes news on global health issues, conflicts and natural disasters. Current stories highlight relief efforts and recovery after the Asian tsunami, conflict in the Sudan and protests in Nepal. The section is produced by Reuters' network of...

More
15 July 2005

Newspapers battle in Mumbai

MUMBAI, India The Hindustan Times started publishing a Mumbai edition Thursday, breaching the citadel of the rival Times of India in search of a share of the $180 million in print advertising generated annually by the commercial capital of India. It is the first serious competition in Mumbai for the 167-year-old Times of India, the largest-selling English-language daily in the country. The Times...

More
15 July 2005

UN outlines future of US-less internet

The United Nations has released its report into how it expects administration of the internet to work in future. The report by the Working Group on Internet Governance (WGIG) follows the outline given by those in charge of the process earlier this week at ICANN's tri-annual conference in Luxembourg. It provides four different models for future governance of the internet. The merits of each model...

More
15 July 2005

The ground realities of Mumbai’s print war

Two down, one more to go! This is the countdown for the number of new newspapers (compact and broadsheet) that the country’s commercial capital is expected to be hit with this year. With Mumbai Mirror having already made noise with its launch, Hindustan Times, too, has seen the day of light, and now DNA is the only one left to hit the city – well the wait will only be till the end of this month...

More
14 July 2005

HT Mumbai debuts at Rs 2.50

MUMBAI, July 14: Hindustan Times made its much-awaited Mumbai debut today with a cover price of Rs 2.50. What’s more, the newspaper group from Delhi has set up another date with the financial capital of India. This time, it’s to do with HT’s maiden public issue, which will be launched by August-end. The company behind the newspaper, HT Media Ltd, had filed a draft red herring prospectus with the...

More
14 July 2005

Google balances privacy, reach

Google CEO Eric Schmidt doesn't reveal much about himself on his home page. But spending 30 minutes on the Google search engine lets one discover that Schmidt, 50, was worth an estimated $1.5 billion last year. Earlier this year, he pulled in almost $90 million from sales of Google stock and made at least another $50 million selling shares in the past two months as the stock leaped to more than...

More