Readers and Viewers

The exponential growth of the language media in the past few years has made media planners to take them into consideration while selecting medium for publicity. Not only have there been additions in the number of publications, language dailies have shown a formidable increase in the readership and circulation, which is much higher than the English counterparts. According to the latest round of IRS...

During the past few years, newspapers and magazines have devoted millions of column inches to the shenanigans and suspect accounting of various corporate malefactors. But comparatively little attention has been paid to allegations of financial impropriety leveled at one segment of the business world: media companies. The press has had little to say about the question whether some newspapers and...

On-demand is in demand. We are talking newspapers here. Most popular in the hospitality industry, this facility lets a guest use his credit card to pay for a newspaper of his choice, print it, and read it instantly. The amazing thing about the newspaper on-demand technology is that geographical location does not matter. Whether you are in the US, UK or India, just print your favourite newspaper...

The circulation of Indian newspapers jumped 24 per cent to 142 million in 2002-03 against 115.3 million in 2001-02, according to the 47th ‘Press in India’ report brought out by the Registrar, Newspapers of India. The jump in readership is attributed to a larger number of publishers submitting their annual statements for the survey. For the first time, the survey was based on financial year and not...

After consolidating its position in Punjab, Dainik Jagran's focus is on Bihar and Jharkhand now. While the publication has made some editorial changes by introducing new supplements and columns, it has also chalked out aggressive marketing plans for these two states. Dainik Jagran has recently launched a new supplement, Kasauti, in Bihar and Jharkhand. "This supplement," says Sunil Gupta, director...

Reading a print newspaper every day involves a standard exchange: Before wading through the stories, customers buy the paper. There's nothing standard, however, about reading news online. Everybody who wants to read the Wall Street Journal's cyberspace edition (online.wsj.com/public/us) must pay, whether or not they're print subscribers. At the Albuquerque Journal (www. abqjournal.com), print...

Close on the heels of the personality-led campaign launched in February this year, Mathrubhumi has launched a new campaign aimed squarely at driving its circulation up. "While the earlier campaign was to demonstrate the equity and trust enjoyed by the newspaper, this time we are directly working on driving circulation," says Sajan Abraham, managing director, Maitri Advertising, the agency handling...

One could call it the ripple effect. Dainik Bhaskar announces its imminent entry into Ahmedabad, Gujarat; old-timer and regional player Gujarat Samachar unleashes a revamp exercise and now, Sandesh, the third angle in the triune is readying itself for battle royale. The 80-year old paper with a readership of 49.64 lakh, according to round 10 of the Indian Readership Survey or IRS, has plans to...

The recently released National Readership Survey (NRS) maintains that readers prefer newspapers/dailies to magazines. Surprised? Well, check out the figures. From 93.8 million in 1999, the readership base in India is down to 86.2 million for magazines in the current year, representing a drop of 8 per cent. In contrast, from 131 million in 1999, the readership base for newspapers/dailies has...

Some weeks ago television channels were hit with a rather glitzy advertising campaign with models sashaying down the ramp reading the new-look Sunday edition of The Indian Express. According to the company, the advertising blitz has seen initial success, and circulation figures of The Sunday Express have gone up. The question is: Will this help it overcome the formidable challenges that have...