Readers and Viewers

Following are the top ten English daily newspapers in India, according to the Indian Readership Survey (IRS) 2010 Quarter 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research. Note: These are all readership figures (in lakhs) and not circulation numbers. TOP 10 ENGLISH DAILIES Rank Newspaper IRS 2009 R2 IRS 2010 Q1 1 The Times Of India 71.42 70...

Following are the top ten daily newspapers in India, according to the Indian Readership Survey (IRS) 2010 Quarter 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research. Note: These are all readership figures (in lakhs) and not circulation numbers. TOP 10 DAILIES Rank Newspaper IRS 2009 R2 IRS 2010 Q1 1 Dainik Jagran (Hindi) 160.96 163.13 2...

Following are the top ten publications in India, according to the Indian Readership Survey (IRS) 2010 Quarter 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research. Note: These are all readership figures (in lakhs) and not circulation numbers. TOP 10 PUBLICATIONS IN INDIA Rank Publication IRS 2009 R2 IRS 2010 Q1 1 Dainik Jagran (Hindi) (Daily)...

The board of the Audit Bureau of Circulations approved a series of changes to US newspaper rules to coincide with other broad modifications set to take effect in October. The new policies include fresh standards for newspaper subscriptions that include digital editions while addressing the growing market for paid content across multiple platforms, such as e-readers and mobile apps. The board's aim...

UK's National Readership Survey (NRS) has appointed research specialist RSMB and UKOM/Nielsen to conduct a test fusion of online audience data with NRS readership data. The results of the test should be available for assessment by the NRS in early 2011. If successful, NRS and its stakeholders (the IPA, NPA and PPA) will then decide if the fusion of online audience data onto NRS should become a...

Broadcasters and advertisers have joined hands to set up the Broadcast Audience Research Council , an independent body to commission market research and provide accurate TV ratings in a transparent and objective manner in India. The Indian Broadcasting Foundation (IBF) and the Indian Society of Advertisers (ISA), the primary members of Broadcast Audience Research Council, will own equity stakes in...

While magazine publishers in the US are still determining how to make money from online advertising, there's no question that they have succeeded in establishing online sales channels for print magazine subscriptions, according to a new survey from the Magazine Publishers of America (MPA). Specifically, the MPA found that online sales now account for 24 per cent of all new magazine subscription...

An Ipsos survery has revealed that 63 per cent of 501 online adults said they would prefer to access their newspaper of choice by buying the printed copy – while only 11 per cent would choose to access it digitally, according to a report in The Guardian. Of this 11per cent , most said they would prefer to pay a one-off fee for a mobile application, while 3 per cent of those surveyed said they...

Slightly more than 90 per cent of people in Japan polled last year about their use of five major kinds of media, including newspapers, television and the Internet, said they read newspapers every day, according to the Japan Newspaper Publishers and Editors Association. A survey conducted in October on some 4,100 people nationwide "confirmed that newspapers are a key medium indispensable in daily...

In Delhi, Lok Sabha TV (LSTV) recently equalled the television ratings (TVR) of prominent news channels such as CNBC 18, Headlines Today and CNN-IBN, according to TAM India rating agency, according to the Hindu Businessline. The details: [ Link] With a TRP of .01, LSTV's viewership was higher than several international channels such as BBC and CNN. Similar ratings were recorded in Mumbai, where...