Media - Internet

13 June 2006

RSS feeds are no substitute for email newsletters

The fact that RSS feeds are immune to the spam filters that sometimes plague email newsletters does not make them a better distribution medium for marketing communications, as hailed by some. According to new research from usability expert Jakob Nielsen, RSS feeds prove to be a cold medium in comparison to email newsletters, which do a far better job at building a relationship between a company...

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12 June 2006

Classified: newspaper ads migrate to web

MOSCOW: The internet can be an excellent tool for tracking newspaper reader tastes, as well as developing additional revenue streams, said speakers at the World Association of Newspapers (WAN) annual congress and World Editors Forum meeting, held in Moscow, Russia, last week. Classified advertising which is migrating to the web also received a lifeline. Martha Stone, WAN manager: special projects...

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12 June 2006

ITU launches module of online ICT regulation toolkit

The International Telecommunication Union (ITU), the United Nations specialised agency for telecommunications, and infoDev, a multi-donor programme focusing on information and communication technologies (ICT) for development, have launched the second module of their collaborative online ICT Regulation Toolkit, the Legal and Institutional Framework. The ICT legal and institutional framework...

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12 June 2006

At Google, innovation is not just fun, games

MOUNTAIN VIEW, Calif. — Eric Schmidt has a message: Don't let the lava lamps fool you. Google Inc. is serious. As Google's chief executive, Schmidt presides over a headquarters filled with trinkets, pets, free food and bouncy-ball chairs. But the whimsical workplace belies the company's focus on cold, hard numbers. Schmidt, 51, oversees operations — a crucial role as the company hires voraciously...

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12 June 2006

Internet stealth company steps out

A venture-backed Waltham company that's quietly amassed more than 650,000 Internet domain names is stepping out of stealth mode today and unveiling its plans to build a substantial Boston-area Web 2.0 business around the emerging field of ``direct navigation." The company, called NameMedia, is being led by Kelly P. Conlin , 46, a veteran media executive who previously had been chief executive of...

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10 June 2006

With World Cup, a new media game

As billions of fans tune to television coverage of the World Cup this week, Yahoo Inc. is looking to the month-long tournament as a chance to showcase its new approach to covering big news on the Web. Yahoo, which manages the international soccer federation's Web site, is decking the site with interactive features -- blogs, chats and contests alongside three- to five-minute video highlights...

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9 June 2006

All Web sites are alike

NEW YORK (FORTUNE) - All Web sites are alike. Regardless of their owners, they can all do the same set of things. In that fact lies the profound crisis facing all aspects of the media industry. It doesn't matter whether a Web site's owner once focused on publishing newspapers or magazines, broadcasting television or radio, making music or producing movies, or even selling soft drinks. Any Web site...

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8 June 2006

Microsoft eyes offline media, to extend paid search to other outlets

Digital media giant Microsoft has designs on offline media, and is readying a system that would extend its online search advertising model to other outlets, Joanne Bradford, Microsoft's chief media revenue officer, revealed Wednesday during an American Business Media conference in New York. Like arch-rival Google, MSN hopes to extend its paid search platform, adCenter, to a wide variety of outlets...

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7 June 2006

Guardian to offer news online first

The Guardian will become the first British national newspaper to offer a "web first" service that will see major news by foreign correspondents and business journalists put online before it appears in the paper. The shift in strategy marks a significant departure from the established routine of newspaper publishing where stories are held for "once-a-day" publishing. The move aims to strengthen and...

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7 June 2006

Experts worried about increasing internet restrictions

WASHINGTON, June 7, 2006 (RFE/RL) -- Companies such as Yahoo! and Google are well known for quickly putting vast amounts of information at the fingertips of computer users. But these two Internet companies, along with the computer software giant Microsoft, have faced sharp criticism for compromising with Beijing by accepting restrictions on what information they can provide to users in China. To...

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