News

20 May 2005

India may take long to embrace net advtg

Even as media mogul Rupert Murdoch recently sounded a warning to newspaper houses that digital is the future, print media in India is likely to put up a strong show in the coming years. "The relative share of each of the segments of the advertisement pie is not expected to change very materially in the next couple of years," contends executive director and leader (entertainment & media practice)...

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19 May 2005

Freebies fly in Mumbai slugfest

Newspapers go on marketing overdrive to lure readers. Newspaper readers in Mumbai are being pampered like never before. With three major newspapers set for launch in the next few months, the marketing war has reached a feverish pitch. Consider Hindustan Times, which is planning a Mumbai edition shortly. Nearly 50,000 Airtel subscribers in Mumbai will receive a copy of the newspaper free. Sources...

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19 May 2005

AdEx India comes out with NRT

The timing could not have been better, what with Mumbai turning into a media battleground with the impending entry of DNA and Hindustan Times. AdEx India, a division of TAM Media Research, has just come out with the first ever Newspaper Revenue Track (NRT), based on a comprehensive study of the various revenue models of newspapers. NRT-1 is the first of the quarterly study for the period July...

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18 May 2005

How to "sell" 15% more newspapers

[Over the past month, Crikey has published a steady stream of information from readers and industry insiders about how newspapers and magazines artificially inflate their audited "paid" circulation figures to deceive advertisers who pay for their ads based on the official circulation figures. Today, we explain how they do it.] The stories about circulation rorts began when an anonymous Crikey...

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18 May 2005

Probe ordered into lensmen assault case in J&K

Jammu and Kashmir Chief Minister Mufti Mohammad Sayeed on Tuesday ordered a probe into the incident of assault on photojournalists by the police while the former were covering a protest rally in Srinagar last week. Deputy Director General of Police Kuldeep Khuda has been appointed as the inquiry officer. The probe was ordered after the photojournalists held a protest march here from the Press...

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18 May 2005

Online diaries and discussions serving as cheap but effective marketing tool

As he treks around Pennsylvania this summer exploring the state's storied past, history buff Robert McCreary is keeping a blog -- an online journal that anyone with access to the Internet can see. The Chalfant resident isn't doing this just for fun. He's being paid $3,000 plus expenses by the Pennsylvania Tourism Office. By offering a glimpse at the online diaries of McCreary and six others as...

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18 May 2005

Indian government to grant accreditation to online journos

After witnessing the popularity of blogging after the Dec. 26 Southeast Asian tsunami -- for both reporting and relief efforts -- and seeing how blogging impacted U.S. and British elections, Indian officials are beginning the process of granting accreditation to bloggers and other online journalists, according to The Times of India. For several years, online journos have had a "tough battle with...

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18 May 2005

ABC delists STOI-Delhi, some editions of Gujarat Samachar & Sandesh among others

The Audit Bureau of Circulation (ABC) has taken action against some publications and terminated their membership. The publications include some editions of Gujarat Samachar, Sandesh, The Sunday Times of India in Delhi and Gujarat Mitra and Gujarat Darpan in Surat. A circular sent out recently to ABC members mentions that the editions of Gujarat Samachar in Ahmedabad, Rajkot and Surat, Sandesh in...

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17 May 2005

Online forums, bloggers become vital media outlets in Bahrain

It doesn't take much to get Mahmood Al-Yousif's juices flowing, to get him steamed at the latest moves by the Ministry of Information (MoI) in Bahrain. Al-Yousif, 43, is the first prominent blogger in the tiny archipelago in the Persian Gulf and runs a technology company there called Computer Point. After the MoI announced it wanted all Web sites and blogs to register with the government, Al...

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17 May 2005

Project on post-Independence journalism

Madhya Pradesh is going to undertake a research project on journalism in post-Independence India. It will lay special focus on Hindi and vernacular journalism. Announcing the project here on Monday, Madhya Pradesh Chief Minister Babulal Gaur said Asia’s lone national university in media studies, Bhopal-based Makhanlal Chaturvedi National University of Journalism, had been entrusted the task of...

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