Media - Print

Magazines have registered a 12 per cent drop in readership – from 75 million in 2005 to 68 million this year, according to the just-released findings of the National Readership Survey (NRS) 2006. NOT ENTICING ANYMORE: There have been a number of changes in the Top 10 bracket bracket though the top two – Saras Salil and India Today (English) – remain the same. The readership of Saras Salil dipped...

The reach of the print media in India continues to grow at least in terms of numbers – it has increased from 206 million to 222 million in the last one year. This media sector is being driven largely by newspapers with magazines seeing a sharp decline of 12 per cent, acording to the National Readership Survey (NRS) 2006. SPREADING IT WIDER: Dailies continue to grow, adding 12.6 million readers...

The print media in India is a long way from being dead if the official report on the state of the print publications is anything to go by. The Press in India 2004-5, the annual report of the Registrar of Newspapers for India (RNI), says the print media claimed a substantial share in the information space in the country registering 1,948 new newspapers and over a two crore increase in circulation...

The concept of the free commuter newspaper which dawned at the turn of the millennium is alive and well — and growing worldwide. Yet the concept has grown beyond its original point of distribution, beyond its original business model, and even beyond its content model, says a new report by the International Newspaper Marketing Association (INMA). The INMA report, Free and 'Lite' Newspapers: The...

The newspaper industry in Asia remains unaffected by the problems of a stagnating market and declining circulation that have been plaguing the newspaper industry in the West. In fact, the industry is expected to grow in the next 5-10 years, according to a just-released report by Ifra, the world's leading association for newspaper and media publishing. In most Asian countries, advertising accounts...

More than two-thirds of the newspaper companies worldwide expect to remain a predominantly newspaper publisher in the near future, according to a just released report by Ifra, the world's leading association for newspaper and media publishing. HERE AND NOW: The three-year "Where News?" project is being funded with more than a million Euro, signalling how serious the association's more than 3000...

MOSCOW: The internet can be an excellent tool for tracking newspaper reader tastes, as well as developing additional revenue streams, said speakers at the World Association of Newspapers (WAN) annual congress and World Editors Forum meeting, held in Moscow, Russia, last week. Classified advertising which is migrating to the web also received a lifeline. Martha Stone, WAN manager: special projects...

The World Association of Newspapers (WAN) has released six new strategy reports on some of the most important recent developments in the newspaper industry globally – -- new revenue models, outsourcing, digital classifieds, new editorial concepts advertising science and pricing strategies. SHAPING THE FUTURE: WAN is a leading provider of industry research and analysis through its Shaping the...

Just when it seemed the print media was booming once again, the Indian Readership Survey 2006 Round 1 has pricked the bubble. There are few newspapers or magazines that have seen any growth ? most have seen an erosion in readership. Dainik Jagran retains its No 1 position among newspapers with 19.07 million readers, Dainik Bhaskar follows second with 14.57 million, and Daily Thanthi is third with...

One survey vindicates another ? Hindi language dailies continue to dominate the Indian newspaper market. And English dailies barely figure in the elite top tens. Dainik Jagran, with a readership base of 1,91,74,000, is the most read newspaper in the country. Dainik Bhaskar comes second with with 1,50,92,000. These are the findings just released by the Indian Readership Survey (IRS) Round II, and...