Media - Internet

SERVING ADS TO CONSUMERS BASED on the Web sites they visit sometimes increases click-through rates, but nevertheless "will not always be the best choice" for marketers, according to a new behavioral targeting study by online advertising company 24/7 Real Media. The study, the second in a quarterly series by 24/7 Real Media, found that marketers achieve varying results with content-based behavioral...

BUZZ MEASUREMENT AND TRACKING FIRM Intelliseek is expected to announce today several upgrades for its free BlogPulse tool that, taken together, will allow users to evaluate how much clout particular bloggers have. The new features include the capability to determine which sources bloggers link from most, which other sites they most influence, and common keywords recently used by bloggers...

The United Nations has released its report into how it expects administration of the internet to work in future. The report by the Working Group on Internet Governance (WGIG) follows the outline given by those in charge of the process earlier this week at ICANN's tri-annual conference in Luxembourg. It provides four different models for future governance of the internet. The merits of each model...

Google CEO Eric Schmidt doesn't reveal much about himself on his home page. But spending 30 minutes on the Google search engine lets one discover that Schmidt, 50, was worth an estimated $1.5 billion last year. Earlier this year, he pulled in almost $90 million from sales of Google stock and made at least another $50 million selling shares in the past two months as the stock leaped to more than...

ADWARE COMPANY CLARIA ANNOUNCED WEDNESDAY that it's developing a meta-search engine that collects results from search pages around the Web and orders them according to visitor interaction, using metrics such as click-through rates, time spent on a page, and page views. The idea, according to Claria Chief Marketing Officer Scott Eagle, is to deliver the Web results that are the most relevant, as...

July 7, 2005, was one of the darkest days for London, as terrorists blew up three underground trains and a double-decker bus, killing scores and injuring hundreds. But out of that darkness came an unusual light, the flickering light from survivors such as Adam Stacey and Ellis Leeper as they shot the scene underground using cameraphones and videophones. Like the tsunami disaster in Southeast Asia...

Blogs were the "ideal news resource" after the recent bomb attacks in London, wrote the BBC: "Every feature of blogging found a new use. Comments sections became "Are You Alive?" sections. PayPal accounts became donations to buy beer for the emergency services. And long before politicians had a chance to make a statement, Londoners' own reactions were being quoted as the voice of Britain around...

Facing reduced circulation, The Times is apparently trying to create buzz by making its editorial pages more interactive and surprising. Unfortunately, editors are abandoning standards and traditions that make readers want to read its editorial pages. The paper is concocting a Frankenstein's monster of new and old media – call it blogotorial. Personality-driven writing is the province of the...

The world sees London's tribulation through the eyes of Adam Stacey and the words of Matina Zoulia. Their stories of the moments following the bomb blasts that struck the city during the Thursday morning rush hour captured public attention in a way that few news stories could. In other words, citizen journalism passed the breaking-news test. Try not to lose yourself in Stacey's photograph of a...

Broadband customers of Bharat Sanchar Nigam Ltd (BSNL) have a lot to cheer about as they would soon be able to enjoy content rich surfing with access to Internet Protocol (IP) and time shifted television, video-on-demand, voice and interactive messaging and next generation gaming. In the first step towards enriching content, BSNLwill invite Expression of Interest (EOI) from content providers next...