Media - Internet

28 October 2005

Microsoft Online Ad Revenues Up

MICROSOFT'S THIRD-QUARTER EARNINGS CAME TO $3.14 billion, or 29 cents per share--up from $2.53 billion, or 23 cents per share, last year, the company reported Thursday. The MSN division posted a 4 percent gain in operating income in the third quarter, to $83 million from $80 million last year. MSN's increase was fueled largely by a $60 million, or 20 percent, increase in online ad revenue. That...

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28 October 2005

As online advtg explodes, so do ways companies can reach customers

You've been hearing the same type of news, quarter after quarter. Internet advertising is growing -- and the companies who are at the forefront of the advertising market are getting richer. While that's important for the Web companies that are raking in the dough, it's just as important for businesses that want to use the Internet to advertise their products and services. Companies spent $5.8...

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28 October 2005

Media 'panic' over net

THE chief of one of the world's biggest advertising groups has that leading media companies such as News Corp are on the verge of panic amid seismic shifts brought on by the internet. WPP chief executive Martin Sorrell singled out the recent internet acquisition spree by Rupert Murdoch's media conglomerate as one sign that media groups are scrambling to catch up, saying News Corp, publisher of...

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27 October 2005

Thirty per cent say they have reduced Internet use

Internet users are demanding more of websites while becoming less trustful of them, and adjusting their behaviour in response to what they see as real threats online. Almost a third say they are cutting back their Web use, says a survey report by Consumer Reports WebWatch. GOOD BUY: Twentynine per cent online shoppers say they have cut back on how often they buy on the Internet. The report, Leap...

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27 October 2005

Web 2.0 Cracks Start to Show

Spam, scams and scatterbrains -- the same problems that plagued the old internet are cropping up again in a new wave of technologies known collectively as Web 2.0. But this time around, proponents say Web 2.0 has been better engineered to withstand the troubles that wrecked Usenet, BBSes and free e-mail. The cycle is so predictable, it's almost a natural law: Every new internet movement popular...

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26 October 2005

WSJ.com Goes Free to Lure Subscribers

NEW YORK (AdAge.com) -- As ink-and-paper publishers continue to struggle over how to maximize the Internet, The Wall Street Journal’s paid-access Web site is preparing another free "open house." The weeklong promotion is meant to attract new subscribers as well as lure advertisers into buying a day of dominance there -- for six-figure fees. Web experiments The promotion is approaching toward the...

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25 October 2005

Yahoo now Bangs out adventurous content

Yahoo's quest for original content has been breaking news. Now, it has taken an adventurous turn. The company has hired Richard Bangs, an author and filmmaker, to create multimedia packages about exotic – and sometimes dangerous – expeditions on mountains, rivers and islands around the world. STARTING WITH A BANG: The Richard Bangs Adventures is being described by Yahoo as an attempt "to use the...

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25 October 2005

Google Testing Online Classifieds Service

NEW YORK -(Dow Jones)- Google Inc. (GOOG) is testing an online-classifieds service similar to Craigslist.org that it will support with keyword-based advertising, according a person familiar with the matter. The service, called "Google Base," according to screenshots of in-development Web pages circulating on the Internet, will allow Web users to share information about events, housing and jobs and...

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25 October 2005

Countries challenge US control of Internet

A growing number of countries, including China, Brazil, India and Cuba -- as well as the European Union -- are questioning U.S. control over the Internet. The Internet is managed by a nonprofit private organization called the Internet Corporation for Assigned Names and Numbers, or Icann, set up by the U.S. Department of Commerce in 1998 and based in Marina del Rey, Calif. Icann has an...

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24 October 2005

Brand Blogs Capture the Attention of Some Companies

Michael Marx loves Barq's root beer. He frequently wears a Barq's T-shirt. He brings Barq's root beer to parties. So it should come as no surprise that Mr. Marx, 34, of Gilbert, Ariz., keeps a blog dedicated to Barq's. "I've been drinking Barq's for 15 years. It's my beer," said Mr. Marx, who started his blog, thebarqsman.com, last year to collect news about Barq's, commercials he likes for the...

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