Launches and Strategies

21 October 2007

Spanish newspaper El Pais unveils new look and philosophy

MADRID, Spain: Spain's top-selling newspaper, El Pais, unveiled a new design on Sunday with greater emphasis on photographs and graphics, a different typeface and the goal of being the world's leading Spanish-language daily. The revamped look is the culmination of a 9-month project to overhaul the center-left newspaper that was founded in 1976, a year after the death of Gen. Francisco Franco. El...

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15 October 2007

Weekly USA Today to oublish outside US

MCLEAN, Va. (AP) -- Gannett Co. said Monday it joined with Tribune Co. to publish and syndicate a weekly edition of USA Today outside the United States. Gannett, which publishes USA Today, the highest-selling U.S. daily newspaper, will produce the eight-page broadsheet called USA Today Abroad. It will contain primarily feature stories from the previous week's daily version. Tribune, which...

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8 October 2007

New Polish daily newspaper to hit newsstands next week

WARSAW, Poland: A new Polish daily newspaper will hit newsstands on Oct. 15, staking its place alongside a slew of other publications in a competitive media market. The publisher, Polskapresse, said Monday it would launch the new newspaper — titled Polska, or Poland — six days before the country votes in parliamentary elections on Oct. 21. The newspaper will include some editorial content from The...

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8 October 2007

Major German newspaper shows off new look with front-page fotos

BERLIN: Germany's Frankfurter Allgemeine Zeitung, one of Europe's most conservative daily newspapers when it comes to design, has brightened its front page by adding photographs and dropping the last vestiges of its antiquated typeface. The paper said the changes were a concession to a more hurried age in which readers had less time to navigate through the newspaper, and fewer people found time...

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28 September 2007

Los Angeles Times may start free daily paper

LOS ANGELES (Reuters) - The Los Angeles Times may launch a free, tabloid-sized daily newspaper, Times Publisher David Hiller said on Thursday. Hiller, speaking at a luncheon in Los Angeles, said the new paper would be similar to Redeye, a paper published and distributed for free at commuter stations by the Chicago Tribune. The Tribune and the Times are both owned by Tribune Co, which is going...

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21 September 2007

Fortune Magazine Plans India Edition

NEW DELHI (AP) -- Time Inc. plans to start an Indian edition of its Fortune magazine under a licensing deal with a local media company, an editor at the U.S.-based business publication said Friday. Under Indian laws, a foreign company has to form a joint venture with a local company or give a license to one to publish news in India. Fortune plans to bring out an Indian edition through a licensing...

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5 September 2007

Hong Kong's Standard to change design, go free from Monday

Hong Kong English-language business newspaper the Standard will be relaunched on Monday with a new design as a free daily to boost circulation, its publisher said. The move is expected by observers to change the landscape of the Hong Kong media market. The Standard's move followed a change in the information disclosure requirements of the Hong Kong stock exchange, as listed companies are no longer...

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16 August 2007

WAN offers serialised story to encourage newspaper reading

The World Association of Newspapers (WAN) and the Breakfast Serials publishing company are offering newspapers the opportunity to commemorate International Literacy Day on September 8 by publishing a free serialised story to encourage reading in the home. The 17-part story of the Chinese fable, "The Monkey King," is being made available to newspapers in 800-word segments with illustrations and an...

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5 August 2007

NY Times to move to smaller, more standard format

NEW YORK (AP) -- The New York Times is moving to a smaller format starting Monday, cutting 1.5 inches from its width and moving to what is becoming a newspaper industry standard of 12 inches. The change, which the company originally announced a year ago, will result in cost savings of about $10 million per year, spokeswoman Diane McNulty said. Several other major newspapers have already adopted...

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29 July 2007

'Israel Today' joins slew of free papers

A new, free daily Hebrew newspaper, Israel Hayom (Israel Today), is set to launch today, with 150,000 copies slated to be distributed in bus and train stations. While Israel Hayom officials have maintained extreme secrecy regarding the paper's editorial bent, going so far as to ask reporters not to speak publicly about the paper, the paper is bankrolled by Sheldon Adelson, an American casino mogul...

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