Launches and Strategies

All eyes in the media next week will be turning toward The Guardian - and you haven't always been able to say that in recent years. All the paper's rivals have been watching like hawks and sharpening their talons in case its imminent Berliner format enjoys the benefit of the new and starts to claw back sales from The Times and The Independent. Advertisers who are awake will want to be present in...

Deccan Chronicle is looking to consolidate its position in South India, and may look at the acquisition route to establish a presence in the Karnataka market. The publication claims to have garnered a circulation figure of 255,000 copies in Chennai on weekdays and 290,000 on Sundays. Of these, only 23,000 copies are through the ICICI cardholders’ subscription tie-up. While on acquisition plans, a...

NEW DELHI, September 2: C4 Media & Communications, a media company promoted by Chandra Prakash Gupta, former senior associate editor of the Hindi daily, ‘Hindustan’, and mentored by Naresh Mohan, former executive president of ‘Hindustan Times’, is set to launch a weekly Hindi news magazine, ‘Har Shanivar’, on September 3. A general interest magazine, ‘Har Shanivar’ will have 64-plus, all-colour...

Dinamalar, the second largest circulated Tamil daily, now wakes up its readers with two ‘papers’ for the price of one on Sundays. Two main sheets (with a masthead each) formatted in similar fashion and complementing each other, accompany the regular Sunday supplements. The soft launch happened over 10 weeks ago, and the publication made noise through a teaser campaign. The identity of the...

The most hyped launch in the Mumbai print market, the Daily News & Analysis (DNA), finally happened on Saturday, and industry experts have given their first impressions. Entering the market with an inaugural Rs 2 cover price, the 54-page daily stands out for its high number of supplements. Many industry experts point that the noise created so far may have proved to be a drawback as expectations...

NEW DELHI, August 1: A bare handful of magazines around the world can survive on cover price sales alone; it's the advertisements that make a magazine a viable proposition. Given this backdrop, the perspective of media users had to be taken seriously. The unanimous view that surfaced was that magazines present the most fragmented media option. Chinamani Rao, president, Universal McCann, dwelt at...

NEW DELHI, July 30: Dainik Jagran, the largest read publication in India with 2.12 crore readers, is set to launch its Jammu edition next Monday, August 1. This marks the 27th edition for the newspaper behemoth. Sanjay Gupta, CEO, Dainik Jagran, said the Jammu edition will be the first national Hindi daily to be published from Jammu. "The Amar Ujala or Punjab Kesari editions are not national...

MUMBAI, July 14: Hindustan Times made its much-awaited Mumbai debut today with a cover price of Rs 2.50. What’s more, the newspaper group from Delhi has set up another date with the financial capital of India. This time, it’s to do with HT’s maiden public issue, which will be launched by August-end. The company behind the newspaper, HT Media Ltd, had filed a draft red herring prospectus with the...

The countdown is over. Hindustan Times has finally entered the Mumbai market. The daily has been launched at an introductory cover price of Rs 2.50 on weekdays. HT has intensified its marketing activities for the launch period, which commenced across mediums from July 13. The main paper of the launch edition has 24 pages that includes sections like HT Metro, HT Classifieds, HT Nation, HT World, HT...

Asia News Network, an alliance of 14 leading Asian newspapers, is now open for admission of associate members, according to an agreement signed in Beijing last week. ANN has also named Zhu Ling, editor-in-chief of China Daily, as the new chairman succeeding Shigefumi Takasuka of Japan's Daily Yomiuri. Pana Janviroj, editor of The Nation, has also been named Executive Director of ANN whose...