Launches and Strategies

Where are the new magazines? Following a flurry of major launches last year--among them, Condé Nast's Domino, Cookie and Men's Vogue, Rodale's Women’s Health, Hearst Magazines' Quick & Simple and Weekend, and Northern and Shell's British import OK!--publishers have put the brakes on developing new titles, focusing instead on growing their established brands. A handful of high-profile startups that...

After nearly 50 years of publishing on a Monday morning, Time magazine will start appearing on newsstands Friday mornings at the beginning of next year, the biggest push so far by the newsweekly to make itself more competitive in a media industry dominated by the Web and 24-hour cable news. By hitting newsstands before the weekend, rather than at the start of the workweek, Time's publisher Time...

Analysts warned last night that there could be a "bloodbath" in the London newspaper market after the announcement that another free daily would muscle in on a crowded market next month. Associated Newspapers said it would start a free afternoon paper, London Lite, in September and scrap its Standard Lite freesheet. The new title would go head-to-head with News International's forthcoming free...

The broadsheet newspaper is as American as Patrick Henry's great speech and Irving Berlin's songs, and in fact going back into history, the width of the newpaper page was even broader. But how Americans partake of their information is changing, led by the internet, and one effect is that the traditional broadsheet is being trimmed and in many places replaced entirely by the smaller tabloid format...

LONDON: Global media baron Rupert Murdoch is to launch a free London evening newspaper, to be called thelondonpaper, on September 18, his News International publishing group announced on Monday. The paper will break the monopoly on London evening titles held since 1980 by the Evening Standard, published by Associated Newspapers, the British press group that also owns the mass-circulation Daily...

LONDON, Aug. 6 — When Metro International, a publisher of free newspapers, moved into France in 2002, established competitors cried foul, and some of their workers took to the streets. Four years later, Metro and other free papers are fixtures of the French cityscape, accounting for one in five papers read in France, and publishers of paid-for dailies are considering free editions of their own...

LONDON: When Metro International, a publisher of free newspapers, moved into France in 2002, established competitors cried foul, and some of their workers took to the streets. Four years later, Metro and other freesheets are fixtures of the French cityscape, accounting for one in five papers read in France, and publishers of paid-for dailies are considering free editions of their own. The about...

The concept of the free commuter newspaper which dawned at the turn of the millennium is alive and well — and growing worldwide. Yet the concept has grown beyond its original point of distribution, beyond its original business model, and even beyond its content model, says a new report by the International Newspaper Marketing Association (INMA). The INMA report, Free and 'Lite' Newspapers: The...

The Correio Braziliense, published from Sau Paulo in Brazil, regularly conducts promotion programmes aimed at encouraging people to try the newspaper. These campaigns are conducted in parts of the city with a high foot-traffic. Last year, the daily carried out the Sampling Kit campaign with the objective to increase the number of people sampling the newspaper each month without increasing...

When the Dainik Bhaskar launched its Writers for Readers promotion in 2005, the objective was to establish superiority of the newspaper based on its editorial content by renowned writers across subjects. The promotion ran in Dainik Bhaskar during 2005 and 2006 as in-newspaper advertising. CONTENTMENT: The ideas selected for the New Ideas To Engage Newspaper Readers and Promote Editoral Content...