Chances are you won't bother to read this article. It is just one long block of text, after all, unbroken by alluring pictures, snappy captions, or eye-grabbing infographics. You can't click it. You can't flip it. All you can do is read it. And reading a full magazine article – as opposed to scanning, perusing, surfing – is so twentieth century, so retirement home, so William Shawn. Hal Espen, the...