Magazine World

A month after his 15-year association with The Asian Age ended, eminent journalist and author M.J. Akbar's new political magazine Covert hit the news stands on Wednesday, the Indo-Asian News Service (IANS) has reported. "The ideology of the magazine is the ideology of my own profession - journalism. There should be space for every viewpoint as long as there is logic and rationale and it is not a...

Triveni Media Ltd (TML), a fully owned subsidiary of real estate and infrastructure group Triveni Infrastructure Development Co Ltd, is set to launch a bouquet of news and lifestyle channels this year, and MJP Media Pvt Ltd, a company promoted by journalist MJ Akbar, will soon launch Covert, a magazine on Indian politics, says a Mint report. Some elementary details: TML will launch a 24-hour Hindi...

Advertising in Indian magazines increased 15 per cent in January to September 2007 compared with that in the same period in 2006, according to a study by Adex India, a division of TAM Media Research. The growth was because of the proliferation of niche publications in the country. However, advertising in newspapers grew by only 1 per cent during this period. “The increase in number of magazines...

In the introduction to Nelson Mandela’s autobiography Long Walk to Freedom, the former South African president speaks of his deep gratitude to Richard Stengel for his efforts in editing, revising and writing parts of the 630-page opus. “I recall with fondness our early morning walks in Transkei and the many hours of interviews in Johannesburg,” says Mr Mandela of the American. Sitting in the...

NEW YORK (AdAge.com) -- Kraft, Wal-Mart and Coca-Cola are among the marketers that are prepared to stop spending in magazines if they don't get issue-by-issue circulation guarantees. Robin Steinberg, senior VP-director of print investment and activation at MediaVest, insists that magazines should make issue-by-issue circulation guarantees to marketers. Robin Steinberg, senior VP-director of print...

My name is Anne and I’m a blogger. Bloggers come in many shapes and sizes. Some are professional journalists. Others are amateur fanboys. A few create original content, but most riff on other people’s blogs. (At thompsononhollywood.com, I do both.) Some are erudite and write with charm and brio. Others suck. But for better or worse, blogs are here to stay. And they’re reshaping the coverage of...

When Time Inc. killed off Teen People last July but decided to continue publishing it online, the move made sense to some observers, given teen media usage habits. Nearly a year later, though, the site’s audience size has dwindled to 218,000 uniques, according to comScore Media Metrics, and by the end of this month, TeenPeople.com will be absorbed by People.com. Other magazines, however, continue...

Magazines have registered a 12 per cent drop in readership – from 75 million in 2005 to 68 million this year, according to the just-released findings of the National Readership Survey (NRS) 2006. NOT ENTICING ANYMORE: There have been a number of changes in the Top 10 bracket bracket though the top two – Saras Salil and India Today (English) – remain the same. The readership of Saras Salil dipped...

NEW YORK (Reuters) - U.S. newsstands sold fewer magazines in the first half of 2006 compared with a year ago, data showed on Monday, as some markets were saturated with too many offerings while others had to compete with the Web. Newsstand, or “single-copy,” sales of magazines fell more than 4 percent to about 48.7 million copies in the first half of 2006, according to preliminary figures provided...

NEW YORK (AdAge.com) -- "Engagement" has begun to resemble a Holy Grail of magazine metrics -- neither fully understood nor precisely located, but the object of countless quests. A new study on engagement, one among many efforts to demystify the subject, delivers a blow to true believers. Performance findings The study suggests that ads in high-engagement magazines perform no better than ads in...