NEW YORK: The New York Daily News is the latest paper to join the Yahoo partnership.
The paper plans to draw upon Yahoo's Web technologies for targeting display advertising, content distribution, and its job board, HotJobs.
"The Daily News is excited to be the latest and largest newspaper to join the newspaper consortium," Marc Kramer, CEO of the Daily News, said in a statement. "Our partnership with Yahoo will allow us to provide additional opportunities to our advertisers, to job seekers, and to all of our users."
The partnership now includes 21 newspaper companies representing about 400 daily newspapers.
"By adding the most widely circulated newspaper in New York to our extensive list of newspaper partners, we are expanding our reach and relevance in the nation's largest metropolitan market," Lem Lloyd, vice president of the newspaper consortium at Yahoo, said in a statement.
