For the fifth time this year, CNN has been confirmed as the leading international news channel by an independent industry survey, with this month’s newly released 2006 EMS (European Media & Marketing) Survey data.
Additionally, CNN is the market leader in serving the audience’s changing consumption habits through both traditional and new media, leading all channels in combined television and online reach with a monthly reach of 37.9% and performing even more strongly among the more upscale EMS Select audience, with CNN recording a monthly reach of 49.9%.
“CNN has been diversifying beyond television for some time now and it’s very gratifying to see that we are succeeding in providing audiences with what they need as their media habits change,” said Chris Cramer, MD CNN International. “We will continue to be as agile as we can be in embracing technology to bring our news content to the audience wherever and whenever they need it.”
CNN also continues to be the channel of choice for opinion formers and influencers, frequent business travellers, international decisions makers, top management and C suite viewers, high net worth individuals, and big corporate spenders, recording double digit percentage point leads over its nearest competitor in all categories.
The latest findings, conducted by Interview, reveal that CNN retains its leadership position in both EMS and EMS Select on a daily, weekly and monthly basis. CNN’s reach is respectively 5.2%, 19.2% and 35.2% (Euronews 4.9%, 17.9%, 30.0%, BBC World 2.7%, 11.9%, 24.4%.) in EMS and 6.9%, 25.3%, and 46.7% in EMS Select (Euronews 5.5%, 19.6%, 33.5%, BBC World 3.8%, 16.2%, 33.5%.)
The EMS findings follow on from impressive results from four other independent industry surveys around the world each of which has confirmed CNN International as the leading international news channel (GCMS 2006, TGI Latina W 1 & II 2005, PAX Asia Pacific Q1 - 4 2005, PAX Middle East 2006).
“Consumers have never had such an abundance of choice when it comes to news providers so we are particularly pleased to maintain our leadership position on a global basis,” added Cramer. “We are committed to continuing to provide the best news service available and it would seem that the mix of our trademark breaking news as well as business, sports and feature programming is hitting the mark with our audiences.”
CNN is the #1 news brand choice for the world’s financial decision makers (GCMS 2006). In Europe alone, CNN reaches 72.1% of financial managers in large companies and senior execs in banks and financial institutions compared to BBC World 56.5% and Euronews 39.3%. This position as the global decision makers’ #1 choice for news in Europe continues online with CNN.com recording a monthly reach of 20.5%.
In Asia, CNN’s audience growth outpaced all gains for the news genre as a whole, with daily audiences up by 35% year on year. Online, CNN.com is visited by 54% more respondents across a month than the next largest broadcaster or publisher’s website.
In the Middle East, CNN is the leading channel with top management and business decision makers (PAX Middle East 2006) reaching 35.0% of opinion leaders every month, 9% more than BBC World, and 27% of top management 49% more than BBC World.
In Latin America, CNN en Espaٌol and CNN International rank respectively as the number one and number two international news channels among all pay TV subscribers. Their weekly reach among the Top 10% social-economic strata is more than double that of its direct competitors: CNNE 25%, CNNI 14%, BBC World 6%, Fox News 4%, Bloomberg 2%, CNBC 1%. Source: TGI Latina 2005 Wave 1 and Wave II - Pan-Regional (8 countries in Latin America) – weekly reach by channel as a percentage of Multichannel Persons 25+ Top 10% SES (6,531,000).
