At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio. The research, which comes from NOP World, the parent of Mediamark Research Inc. (MRI), integrated an NOP study on...
The Union Information and Broadcasting Ministry has decided to allow Foreign Institutional Investors (FIIs) pick up stakes in print media companies and television news channels provided the limit is within the existing 26 per cent ceiling on foreign investment in both the media. A note to change the existing Foreign Direct Investment (FDI) guidelines in newspapers and television news channels to...
In 2001, a Seattle woman named Zannah won the "Weblog of the Year" Bloggie award for her blog titled, "#!/usr/bin/girl." In late 2004, the high-profile political blog Powerline was named Time Magazine's Blog of the Year for raising questions about the Bush National Guard story on "60 Minutes II." In the space of a few years, Weblogs have gone from the province of chatty geeks into mainstream...
AS INTERNET USERS DISCOVER CONTENT aggregation's merit, advertisers and publishers fear a loss of control over their content and how users experience it. Now, several newspapers have launched their own customized RSS readers, in an effort to solidify their relationships with online readers. In the last several weeks, the Los Angeles Times, Britain's Guardian, and CNET each have acknowledged plans...
NDTV Profit and CNBC TV 18 may have been crying themselves hoarse over alternate claims of supremacy, but the media-planners, and consequently clients, aren't greatly impressed with their high-decibel rhetoric. A Delhi-based senior media planner says, "Whatever the channels might claim, we do our own analysis and the figures dished out by the channels do not influence us to a great extent." It's...
The International Federation of Journalists has today condemned the assault of two journalists in Chitradurga, Karnataka allegedly by followers of N.Y. Hanumanthappa, Congress Member of Parliament (MP) for Chitradurga. "Independence of the press is the hallmark of a functioning democracy. It is essential that the journalists' right to report in a free and independently is protected," said IFJ...
The Times of India Group is awaiting formal permission from the Government to launch the Wall Street Journal in India. "The proposed Wall Street Journal publication in India will come out but the exact date depends on the formal clearance from the Government," said R. Sundar, Director-Corporate, Bennett, Coleman & Co. Ltd. (BCCL). Sundar has also been designated as CEO of the joint venture between...
Dainik Jagran's television venture has got a go-ahead from the Ministry of Information and Broadcasting. The news channel has been branded as Channel 7 and the test run would start from February 21. The channel will be formally launched by the first week of March. When asked why the channel was not named after the Jagran group, Siddharth Gupta, director - Jagran TV, says, "We intend to create a...
Penn Media announced today that it will publish fifty of its flagship owned and operated e-zines as Blogs, making them one of the largest publishers of consumer trade blogs in the blogosphere. Pheedo Incis providing the consulting services for the rollout and the providision RSS and Weblog advertising services. The blogs are scheduled to roll out over the next three months. Penn Media President...
Time magazine reporter Matthew Cooper's 6-year-old son doesn't read the New York Times or watch C-SPAN, so as Christmas approached he remained blissfully ignorant that his father faced up to 18 months in jail for refusing to reveal his confidential sources. While a three-judge federal appeals court panel in Washington weighed whether the First Amendment and legal precedent bestow a "reporter's...
