News

25 July 2005

BCCL intensifies marketing efforts around Mumbai Mirror

One of the strongest efforts from Bennett, Coleman & Company Ltd to popularise Mumbai Mirror was seen when the paper was given free with every copy of The Times of India. The efforts haven’t ceased there. BCCL has induced more interactivity in the paper in addition to the ‘Flash Your Mirror’ promotion campaign. Speaking of the changes that has been made on the Mumbai Mirror website, Bhaskar Das...

More
25 July 2005

DNA continues hype with front-page solus ad auction

The launch date of the forthcoming English daily Daily News & Analysis (DNA) is near (July 30 to be precise) and the paper is maintaining the buzz, ensuring presence in the trade community as well. DNA is auctioning its cover page solus ad, in association with exchange4media.com. The paper will forward the proceeds of this to charity – "Our way of entering Mumbai," said Suresh Balakrishnan...

More
24 July 2005

Statesman’s C R Irani, press freedom fighter, is no more

Kolkata, July 23: C R Irani, Chairman and Editor-in-Chief of The Statesman, who got national and international recognition for his relentless fight for press freedom, especially during the Emergency, died in the city today. He was 75. He is survived by wife Threety and three daughters. Irani was admitted to the hospital on July 5 with complaints of acute respiratory trouble. He developed renal...

More
23 July 2005

Study: Some Internet Terms Unfamiliar

NEW YORK - Podcasting and RSS feeds may be the latest craze in high-tech circles but the general public is largely unfamiliar with the Internet terms. A study by the Pew Internet and American Life Project also finds that Internet users aren't all that familiar with "phishing," either. Seventy percent of Internet users never heard of phishing or aren't sure that it refers to e-mail scams that try...

More
23 July 2005

Focus on customer insight, ad agencies told

Mumbai, July 22: THE total size of the advertising industry has been underestimated, primarily because non-traditional advertising has been unrepresentative. This was the view expressed by Mr Ranjan Kapur, Country Manager, WPP India, the keynote speaker at the AAAI Diamond Jubilee Seminar, `Beyond the Horizon' at Mumbai. Considering advertising was all about having a 360-degree approach to...

More
23 July 2005

Persons making stock recommendations in media must disclose holdings

Mumbai , July 22: NOW, persons making stock recommendations in the media have to disclose their holdings on the scrips being recommended. The Securities and Exchange Board of India has advised that media companies have to ensure that persons making investment advices disclose their holdings as well as that of their dependent family members and their employer in the particular company about which...

More
23 July 2005

Tehelka journalist deported from Pakistan

New Delhi, July 23 (IANS) Harinder Baweja, Editor (Investigations) of weekly news magazine Tehelka, was deported from Pakistan Friday evening after immigration authorities declared that she was blacklisted for visa violation. Baweja, who has visited Pakistan over a dozen times for journalistic assignments over 10 years, was taken aback when told by immigration officials in Lahore that she had to...

More
23 July 2005

AAAI session asks advertisers to innovate

MUMBAI: The print and the broadcast sector - A reality check was what The Hindu editor-in-chief N Ram and Star India CEO Peter Mukerjea voiced at session four of the 'Diamond Jubilee seminar' on the media and entertainment sector. "The world's best newspaper Financial Times is losing circulation & is trying to make up its losses through its internet edition," were the strong words stated by Ram...

More
23 July 2005

Asian print media on growth path

Mumbai: The print media is in a growth phase in India and other Asian countries while it is declining in some of the developed countries, N. Ram, Editor in Chief, The Hindu group of publications, said. Apart from improved purchasing power with people and aggressive entrepreneurship, the excitement caused by political developments has also helped to bring in more readers, Ram told delegates to the...

More
22 July 2005

Search Engine Ranking and Keyword Density

GOOGLE HAS JUST UPDATED THEIR toolbar page rank. And, it appears the way they calculate backlinks has changed also. These updates typically get SEO professionals scrambling. The engines are continually changing their algorithms. Although, there is a constant in midst of change: It's the emphasis on relevant content. Content still is king. So, what determines the importance of content? Many things...

More